Expert Details
Global Marketing; Leadership
ID: 739099
Switzerland
Entrepreneurial mindset with the relentless energy to build brands and businesses. An inclusive and authentic people leader who builds high-performing diverse teams across geographies and business units. Lived in different countries, including Switzerland, Singapore, the UK, France, Spain, and Germany.
Expertise
Marketing Strategy • Brand Management • Business Strategy • New Product Development • Advertising & Campaign Development • Analytics & Consumer Insights • Sales • Team Leadership • Digital • FMCG
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2010 | Degree: Master | Subject: International Management | Institution: HEC Paris |
| Year: 2010 | Degree: Master | Subject: Marketing Management | Institution: ESADE Business School |
| Year: 2007 | Degree: BA | Subject: Business Studies | Institution: University of Bedfordshire |
| Year: 2007 | Degree: BA | Subject: Business Administration and Management | Institution: University of Vic |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2021 to Present | Employer: Undisclosed | Title: Senior Global Marketing Director | Department: |
Responsibilities:Led brands worldwide including $0.5 Billion in sales. Managed global strategy, brand equity, innovation, and advertising. Led a diverse team of 21 people.• Grew sales by 7% to $480 million by leading cross-functional team to design and launch dishwashing capsules worldwide and breakthrough brand marketing campaign (TV, Digital, In-store). • Designed $90 million innovation plan including category vision, portfolio strategy, pace of innovation and investment priorities. • Improved profitability by 4pp by developing global trade-up strategy growing premium tiers business. • Expanded operations to Australia generating $5 million in sales in first year. • Cut CO2 emissions by 30% by transforming portfolio based on renewable carbon-based materials and recyclable packaging. |
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| Years | Employer | Title | Department |
| Years: 2017 to 2021 | Employer: Self Employed | Title: Founder | Department: |
Responsibilities:Founded a digital company in Asia with the goal to make good quality glasses affordable to everyone.• Built digital startup in Asia Pacific region and grew business to over $100,000 in revenue. • Led product development from concept to launch and continuously improved product based on customer feedback. • Achieved 95% customer satisfaction by using consumer insights and research from 300+ customers. • Developed successful regional marketing plan with user generated content (Digital, In-store). |
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| Years | Employer | Title | Department |
| Years: 2009 to 2017 | Employer: Procter & Gamble | Title: Marketing Leader Europe | Department: |
Responsibilities:Managed P&G Laundry brands across Europe including Ariel, Dreft and Dash ($1.6 Billion in sales). Led regional strategy, marketing, and innovation. Led a team of 20 people.• Grew Unit Dose sales by 10% to $320 million by leading cross-functional team (R&D, Supply Chain, Finance, Sales) to design and launch Ariel laundry Pods innovation and regional omnichannel plan. • Achieved 10-year record share for Dash laundry brand (27%) by redefining business strategy, launching liquid innovation, and leading 4 creative agencies to design holistic marketing campaign (TV, Digital, Print, PR, In-store). • Developed Ariel global brand equity and brand fundamentals and created capability to ensure consistent use of brand assets worldwide. • Simplified category by 70% by scaling product formulas, packaging, innovation, and advertising across Europe (40+ markets). • Improved penetration from 68% to 73% by building strategic partnerships with Samsung, Whirlpool, and Electrolux. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2013 | Employer: Proctor & Gamble: Europe Home Care | Title: Senior Brand Manager | Department: Europe Laundry |
Responsibilities:Led P&G Home Care brands across EMEA region including Fairy, Mr. Proper and Febreze for B2B division ($0.5 Billion in sales). Managed regional marketing, innovation, and expansion. Led a team of 15 people.• Increased sales by 30% to $104 million by designing and launching Fairy and Mr. Proper innovation in 30+ countries. • Designed $100 million innovation pipeline for P&G’s expansion into global hotels including Hilton, Marriott, and InterContinental. • Grew Turkey sales by 25% to $40 million sales (#1 fastest growing country in EMEA) by successfully launching Fairy and Mr. Proper with local marketing plan and redefining omnichannel strategy. • Led P&G’s Olympic Games London 2012 campaign (Olympic village, digital, in-store, packaging) generating over 20 million views. |
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| Years | Employer | Title | Department |
| Years: 2009 to 2009 | Employer: Proctor & Gamble: Spain | Title: National Sales Account Manager | Department: |
Responsibilities:Managed P&G brands including Pantene, Pringles, and Gillette for Alcampo hypermarket chain in Spain.• Grew Pantene, Head & Shoulders, and Herbal Essences sales by 5% to $63 million by optimizing portfolio and sales fundamentals in-store. • Reduced out of stocks by 10% by developing and implementing new consumer-driven tool. |
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| Years | Employer | Title | Department |
| Years: 2007 to 2008 | Employer: HP | Title: Sales Account Manager, Spain | Department: |
Responsibilities:Managed HP’s Strategic Accounts in Spain across Private and Public sectors.• Grew revenue by 30% by creating and implementing innovative solution for major FMCG company. • Increased profitability by 5pp by convincing 5 customers to switch from hardware to print services. • Influenced 2 new customers to join HP program by building strong relationship with C-level executives. |
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Career Accomplishments
| Awards / Recognition |
|---|
| • Employer Award for exceptional leadership and new product innovation achievement • 4 Procter & Gamble Awards for outstanding leadership and exceeding marketing objectives (7 years) • Oxfam International Award for best advertising campaign (200+ people competed) • HP Award for excellent teamwork and business results |
Additional Experience
| Training / Seminars |
|---|
| With Procter & Gamble and Employer completed professional development in: Leadership, Advertising, Strategy, Communications, Consumer Insights, Project Management, and Sustainability. |
Language Skills
| Language | Proficiency |
|---|---|
| Spanish | Native |
| Catalan | Native |
| English | Fluent |
| Italian | Fluent |
| French | Intermediate |
Fields of Expertise
B2B marketing, brand marketing, Campaign Marketing, consumer marketing, consumer product marketing, European marketing, international marketing, brand positioning, brand partnerships, brand strategy, brand storytelling, branding, marketing brand management, strategic branding, consumer packaged goods, consumer packaged goods industry, consumer product, Food and Beverages, FMCG, Dairy and Milk, Agri-Business, Chemicals, Specialty Chemicals, Pharmaceuticals, Health Care and Medical Devices, Industrial Chemical Ingredients