Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at info@intellex.com.

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Expert Details

Fragrance and Beauty Category; Special Events

ID: 733712 New York, USA

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Expert is a leading resource, advisor and curator for independent and niche brands, as well as startup companies. She has deep connections in the fragrance industry. She is adept at developing strategic partnerships and advantageous collaborations; proficient at cultivating and refining creative direction and marketing/branding concepts; and skillful at content management.

Expert is accomplished in the development and growth of generic online educational programs, overseeing the organization of the study content and testing process as well as marketing the programs.

Expert is talented at creating exclusive and distinct events. She has vast experience choreographing and managing awards ceremonies, consumer and trade events, seminars and promotions with retailers. She can keenly recognize and meet the challenges of a constantly evolving industry.

Education

Year Degree Subject Institution
Year: 2014 Degree: Completed Foundation: Intermediate and Advanced Levels Subject: Wine Culture Institution: International Wine Center, New York
Year: 1976 Degree: Graduate Studies (credits toward a Master's Degree) Subject: Special Education Institution: Marywood College, Scranton, PA
Year: 1972 Degree: Bachelor of Science Subject: Special Education Institution: Misericordia University, Dallas, PA

Work History

Years Employer Title Department
Years: 2015 to Present Employer: Undisclosed Title: Co-founder Department:
Responsibilities:
Expert conceived and spearheaded an independent initiative established to engage and educate consumers on the art and craft of fragrance through creative storytelling. The goal of this all-inclusive awards program was to celebrate the many talented writers and visualists who give the reader an inside view of the cultural, historical, scientific and personal approaches to fragrance design. The outfit is gaining increasing recognition as an annual, iconic symbol of media excellence.
Years Employer Title Department
Years: 2013 to Present Employer: Undisclosed Title: Fragrance Consultant Department:
Responsibilities:
She lends her expertise on fragrance- and beauty-related initiatives, projects, events and startup companies. She has acted as advisor, curator, and procurer of new business for industry marketing events. Among other significant expert responsibilities, she was engaged as an event consultant by an industry trade group for a major annual beauty industry initiative.
Years Employer Title Department
Years: 2015 to 2016 Employer: The Perfect Provenance Title: Production Consultant / Advisor; Event Consultant Department:
Responsibilities:
Expert provided guidance, resources and expertise in the production of a custom-designed home fragrance line. She organized and oversaw all creative, design and production facets to insure a high-end, well-crafted home fragrance product. She also advised on all elements relating to the line in particular and the store -- a new, art-inspired, retail concept -- in general. She aided in securing partnerships and collaborations for the first exhibition to be featured at the store. She also coordinated all elements relating to the press launch for The Perfect Provenance home fragrance products and the overall retail experience.
Years Employer Title Department
Years: 1989 to 2013 Employer: The Fragrance Foundation Title: Executive Director (until 2008); Vice President (2008 - 2013) Department:
Responsibilities:
Expert was actively involved in formulating association policies and all communications functions for this nonprofit organization representing the international fragrance industry. She played a vital role in the Foundation's international expansion and registration of its marks in key countries. During this time, she collaborated with the Board of Directors; helped develop and maintain the Foundation’s annual budget; engaged in public speaking initiatives to trade and consumers, as well as academia. She also managed a full-time staff of 7 as well as several independent consultants. (Further responsibilities' detail available upon request.)
Years Employer Title Department
Years: 1981 to 1988 Employer: Frances Denney Inc. Title: Sales Administrator Department: Sales
Responsibilities:
Expert liaised with sales staff across the country. She kept them up to date on new product launches and initiatives. She also summarized and dispersed sales reports on a weekly basis. She organized and attended sales meetings during this time as well.

International Experience

Years Country / Region Summary
Years: 1991 to 2009 Country / Region: Australia, France, Germany, Italy, Japan, Russia, Spain, UAE, UK Summary: Played a vital role in the Foundation's international expansion and registration of its marks in these countries which led to the establishment of Fragrance Foundations in Australia, France, Germany, Spain, the UAE and the UK - with partnerships in Italy, Japan and Russia. Orchestrated the annual International Meeting of all licensees in Monaco.

Career Accomplishments

Associations / Societies
Member, Cosmetic Executive Women
Professional Appointments
Chair, The Fragrance Foundation’s Certification Advisory Board (previously: 7 years)
Board Member, Fashion Institute of Technology Fragrance & Cosmetic Marketing Undergraduate Program (previously: 7 years) and Annette Green Museum at The Fragrance Foundation (previous: 4 years)

Fields of Expertise

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