Expert Details
Digital Marketing, E-commerce, Content, Transformation, and Digital Customer Experience
ID: 736496
Minnesota, USA
He is a strong communicator who works with large multi-channel retailers to optimize top of funnel traffic growth, onsite customer experience optimization, content management, navigation, findability, commercial policy and promotions, conversion rate optimization and more. Established data-driven leader that has developed, organized, planned, and executed a wealth of strategies focused on business outcomes and customer satisfaction.
He has worked in the digital space for over 15 years for some of the top companies in America in both the B2C and B2B spaces. Expert has acted as a strategic lead and internal consulting partner as a conduit between the business and technology teams, vendors and companies, and the e-commerce channel and the customer.
Expert is fluent in the Agile methodology and have translated the model for marketing programs. He has experience as a consultant helping mid-to-large sized companies evaluate where to focus resources and spend. Expert is a relationship builder who thrives in environments requiring critical thinking, strong problem solving and communication skills.
Expert also works as an adjunct Lead Digital Marketing Instructor for the University of Kansas teaching Content Strategy, Digital Marketing Strategy, Email Marketing Strategy and E-commerce.
Key areas of expertise:
• Team Leadership
• Agile Development
• Ecommerce
• Digital Marketing
• SEO/SEM
• Paid Media/PPC/Paid Social
• Content Strategy
• Findability: Navigation and Onsite Search
• Email Marketing
• Customer Experience
• Analytics
• Customer Engagement: Ratings and Reviews, Educate & Inspire, Q&A
• Strategic Planning
• Vendor Relations
Skills:
• Positive and Professional
• Leader/ Mentor/ Coach
• Agile
• Solution Oriented
• Strong Communicator
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2018 | Degree: BS | Subject: Digital Marketing | Institution: Capella University |
| Year: 1999 | Degree: Associates of Science | Subject: Film and Video Production | Institution: Full Sail University |
| Year: 1998 | Degree: Coursework (no degree) | Subject: Communications/ Business Administration | Institution: University of Minnesota |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2018 to Present | Employer: Undisclosed | Title: Director, Customer Experience, Digital Marketing and ECommerce | Department: Enterprise Digital Office |
Responsibilities:Responsible for digital marketing transformation strategy for the enterprise. Charged with setting the vision for and implementation of true digital growth.Have grown digital sales over 700% in 18 months by rehauling the top of funnel marketing for our Small Law Firm segment Increased customer conversion rates from <1% to >4.2% by optimizing the mid-funnel journey Surpassed both revenue and unit sales targets four months running for our Emerging Corporate segment increasing revenue by 225% YoY |
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| Years | Employer | Title | Department |
| Years: 2016 to 2018 | Employer: Polaris Industries | Title: Content and Site Merchandising Lead | Department: Ecommerce |
Responsibilities:Developed the online voice of Polaris; designed the development, content creation and merchandising strategies. Executed plans required to drive financial and engagement results across all digital channels & brands.Redefined what “good” looked like for the enterprise. Optimized content creation, guidelines, publishing and launch processes Grew traffic 25% YoY and Digital Sales by 21% YoY two years running Launched the company’s first User Generated Content (Ratings and Reviews) which grew conversions by 11% in year one |
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| Years | Employer | Title | Department |
| Years: 2010 to 2016 | Employer: Advance Auto Parts | Title: Content Team Manager | Department: Ecommerce |
Responsibilities:Developed and implemented content acquisition and creation strategy for new web presence. Managed and executed all aspects of digital content, data governance and quality.Acquired, rebranded, maintained and updated all web content for B2C, Mobile and B2B business channels for over 500k SKUs Engaged with > 1k external vendors (on over 6k brands) driving adoption of content standards, guidelines and item management strategy Eclipsed $1bn in digital sales within three years of launching the new site |
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| Years | Employer | Title | Department |
| Years: 2008 to 2010 | Employer: Best Buy | Title: Web Analyst | Department: |
Responsibilities:Represented BestBuy.com’s Analytics and Reporting team for designated business partners (i.e. MyRZ.com loyalty site, Remix API affiliate Program, Gamers Club, Community Forums). Created unique reports and presented findings and insights. Ongoing cross-functional metrics and analytic support. |
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| Years | Employer | Title | Department |
| Years: 2006 to 2008 | Employer: Target | Title: Web Content Specialist | Department: |
Responsibilities:Represented Target.com’s Item Team on innovative technology projects designed to improve operational efficiencies for internal systems and improved guest experience online. Involved in product and system level strategy. Conducted cross-functional training and planning. Oversaw item-level data builds, taxonomy, copy creation and navigation. Worked with marketing, browse and analytics, TTS & TTI. Worked to increase PRISM efficiency for Item Team and Merchandising through new system design Pre-Everest. |
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| Years | Employer | Title | Department |
| Years: 2000 to 2006 | Employer: Self Employed | Title: Production Manager/ Producer | Department: |
Responsibilities:Worked as free-lance Project Coordinator, Manager, Producer in Los Angeles for 6 years primarily on entertainment and marketing related projects that incorporated new technologies, story-telling and graphics as its focus; Clients included Fortune 100 companies: Ford Motor Company, NBC, US Army, Sony. Titles as Producer, Associate Producer. |
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Fields of Expertise
B2B marketing, ecommerce, content strategy, digital marketing, Digital Transformation Strategy, customer experience management, vendor management, email strategy, leadership, leadership development, Effective Leadership Skills, analog-to-digital conversion, SEO, Paid Media, Pay Per Click, Demand Generation