Expert Details
Creation of Marketing Tools and Execution of Business Strategies and Planning For Start Up Through Mid-Size Businesses
ID: 730862
Michigan, USA
1. Created a consulting company (The Next Market/TNM) that has served over 65 clients worldwide in a wide variety of industries over the past 18 years. Clients include Chrysler, Seimens, Calvin Klein, Juicy Couture, Aurora, Delphi and others, from start ups to billion dollar manufacturers and marketeers.
2. President and CEO for Calvin Klein's start up furniture division, presiding over every aspect of the operations and launching with Macys and 75 luxury retailers worldwide and constructing permanent showrooms in North Carolina and New York.
3. Senior Executive with Consumer Electronic Corporations:
-Philips: Senior Director for Audio Division (generating hundreds of millions in revenues from start up and being responsible for the marketing and launch of the compact disc invention).
-Toshiba: VP and GM (tripled revenues within one year).
-dbx: CEO of subsidiary of billion dollar Hong Kong company (doubled revenues and pioneered Home Theater Technologies).
-Sherwood: EVP and COO of subsidiary of billion dollar Korean company (quadrupled revenues and created "home theater in a box" category, a current industry staple).
4. Per billion dollar client request (Aurora), conceived and developed an office furniture program that imported products from 11 manufacturers globally and organized the content into a concept called "Personal Space" that served contract office, retail and Costco in both home and e commerce divisions.
5. General Managed an automotive supplier (Code Alarm) and initiated relationships with 16 major automotive badges globally and became an exclusive supplier to Best Buy. (Company grew from $20 to over $100 million within 30 months).
6. Created an office seating program under license with Jeep that became became a marketing success on three continents through retailers such as Staples, Office Max, Costco and Sam's Club.
7. Consulted with several technology suppliers in the development of blue tooth, navigation and infotainment technologies for the automotive industry, including strategic developments with Delphi, Lear, Chrysler and Ford.
Consulted for Calvin Klein and licensing partners on development of Calvin Klein furniture division. Asked to intercede as CEO and executed the strategy and operationalization for a successful division launch, exceeding all budgeted goals.Executed a million dollar research project for a billion dollar Asian client (Aurora) to evaluate additional business opportunities in North America. Project led to incremental business opportunities in three new categories and tripling size of North American subsidiary.Consulted a software technology client(Tec-Masters) specializing in military applications to find commercial uses for the company's expertise. Determined a course of action and introduced relationships with major tier one suppliers and acquired contracts in navigation applications with recurring revenue opportunities.Engaged a start up client (Telcontar) with a new technology in telematics software. Introduced them to a major automotive manufacturer and developed the relationship that led to a multi-million dollar investment into the completion of the technology and it's ultimate utilization in several applications.Consulted several furniture clients in Europe with limited resources for North American distribution. Assimilated clients into a single brand strategy and launched them as a collective, presenting them to major accounts and managing all activities in the North American market.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1973 | Degree: BA | Subject: Communications, Business and Marketing | Institution: Central Michigan University |
| Year: 1983 | Degree: Certificate | Subject: Distribution Sciences | Institution: Arthur Andersen |
| Year: 1981 | Degree: Certificate | Subject: Marketing Warfare | Institution: Marketing Warfare Institute |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 1998 to Present | Employer: Undisclosed | Title: Founder and CEO | Department: |
Responsibilities:35 employees serving 65 clients in 11 countries on three continents.Creating and Executing Business Strategies. Defining Mission Statements and Goals. Creating and Executing Marketing Tools. Operationalizing "Go To Market" Activities. |
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| Years | Employer | Title | Department |
| Years: 2007 to 2010 | Employer: Calvin Klein | Title: CEO and Chief Marketing Officer | Department: Fashion |
Responsibilities:Created and operationalized a new businessdivision for an iconic fashion brand. Oversaw all facets: Design/Marketing/Production/Operations/Sales/Distribution. Marketed through department store and specialty retail channels. |
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| Years | Employer | Title | Department |
| Years: 2004 to 2010 | Employer: Daimler Chrysler | Title: CEO and Chief Marketing Officer | Department: Jeep |
Responsibilities:Created collection of Jeep Seating For home and office utilization.Marketed and distributed on 3 continents through office superstores, mass merchants, warehouse clubs and specialty retail. Brand award for superior marketing achievement. |
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| Years | Employer | Title | Department |
| Years: 1995 to 1997 | Employer: Hai Tai Group | Title: COO and Chief Marketing Officer | Department: Sherwood |
Responsibilities:Chief Operating Officer for subsidiary of a billion-dollar Korean corporation in tech sector.Created and marketed industry's first complete "home theater system" that became billion dollar industry category. Marketed through Best Buy, Costco and over a thousand specialty retail channels. |
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| Years | Employer | Title | Department |
| Years: 1990 to 1994 | Employer: Code Alarm Inc | Title: COO and Chief Marketing Officer | Department: Automotive Security |
Responsibilities:Managed and marketed manufacturer of automotive and home security and safety systems.Number one market share leader. Marketed OEM direct through 16 automobile manufacturers. Channel marketed through Best Buy, Pep Boys, Auto Zone and over a thousand specialty retailers in North America and Europe. |
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| Years | Employer | Title | Department |
| Years: 1987 to 1990 | Employer: The Aztec Group | Title: CEO and Chief Marketing Officer | Department: DBX |
Responsibilities:CEO for Hi Tech division of billion dollar Hong Kong computer company.Professional and consumer audio and video technologies and products. Marketed professionally to all concert, studio and recording venues worldwide. Consumer marketing through Best Buy, Circuit City and over a thousand specialty retailers worldwide. Won Emmy and Academy Award for excellence in sound reproduction and noise cancellation. |
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| Years | Employer | Title | Department |
| Years: 1984 to 1986 | Employer: Toshiba | Title: Vice President and General Manager | Department: America |
Responsibilities:General Manager for Toshiba Tech Division in the United States.Managed four divisions and marketed through 2,000 retailers nationwide. Launched first digital television. Launched coffee maker that ground beans and made coffee through a single product. |
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| Years | Employer | Title | Department |
| Years: 1977 to 1983 | Employer: NV Philips | Title: Senior Director | Department: North American Philips |
Responsibilities:Managed development, marketing and distribution for Philips audio and video products.Managed four divisions and marketed through 5,000 retailers nationwide. Chairman of marketing team that launched the invention of the compact disc. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 1997 to Present | Country / Region: Europe/ Asia/ Australia | Summary: Client travel monthly |
| Years: 1994 to 1997 | Country / Region: Korea | Summary: COO for Korean Subsidiary |
| Years: 1986 to 1990 | Country / Region: Japan/ Hong Kong/ China/ Taiwan | Summary: CEO for Hong Kong Subsidiary with office in Japan |
| Years: 1984 to 1986 | Country / Region: Japan | Summary: VP GM for Toshiba |
| Years: 1977 to 1984 | Country / Region: Netherlands/ Asia | Summary: Senior Director Philips Audio Division |
Additional Experience
| Training / Seminars |
|---|
| Conducted sales training courses various clients. Participation in a year long work/ study program on retail distribution and pricing with a consulting company. |
| Vendor Selection |
|---|
| Extensive experience in resourcing suppliers: Product and resource selection for furniture and furnishings for clients. Product and resource selection for electronics industry companies as senior executive. Product and resource selection for wireless and telematics industry projects. Selection of outsource agencies for all aspects of business development. |
| Marketing Experience |
|---|
| Extensive experience: Selection of marketing agencies for corporate representation and brand development. Development of marketing budgets as part of business strategic planning. Creative Director for companies and clients in setting vision for marketing contribution to business planning. Marketing Director for the launch of the Philips Compact Disc invention. Creator of "Home Theater in a Box" concept for consumer electronics industry. |
| Other Relevant Experience |
|---|
| Executor of Strategic Business Plans for clients. Executor of Marketing Strategies and Execution for clients. |
Fields of Expertise
audio equipment, automobile, automobile sound system, automotive interior, automotive seating, chair design, consumer electronic equipment, consumer electronic product, consumer focus group, consumer product, consumer product marketing, consumer product packaging, consumer purchasing behavior, electronic equipment, electronic packaging, electronic product, electronic product design review, electronic product technology innovation, electronics, entertainment marketing, furniture, furniture design, furniture industry, furniture valuation, office furniture, wooden furniture, business strategy, operations management, retail forecasting, e-tailing, retail management, modular furniture, furniture material, furniture comfort, furniture component, furniture flammability