Expert Details
Consumer Goods & Beauty: Marketing, Brand, Development, Packaging, Manufacturing, Merchandising, and Digital Platforms
ID: 733471
Massachusetts, USA
Expert held executive leadership roles at Coty Inc., one of the world's largest fragrance companies. From 2001 to 2015, Expert served as Chief Marketing Officer for Global Marketing: Fragrances, overseeing a vast portfolio of prestigious brands such as Calvin Klein, Marc Jacobs, Chloé, and celebrity brands including Beyoncé and Katy Perry. Expert was instrumental in growing Coty's annual net sales from $700K to $4.7B, centralizing brand portfolios, and signing a record number of licenses in the fragrance category. He also pioneered cost-control procedures and developed breakthrough marketing programs that established key brands as industry leaders.
Prior to Coty, Expert was the Chief Marketing Officer and Senior Vice President at Yves Rocher, S.A., where he managed the centralization of marketing activities and led the U.S., Canadian, and U.K. subsidiaries. Earlier in his career, he held senior marketing positions at L’Oréal, S.A., overseeing major brands in both the U.S. and French markets, and at Procter & Gamble, where he managed well-known consumer brands such as Cover Girl Cosmetics and Noxzema Skin Cream.
Throughout his career, Expert has demonstrated an ability to build and transform brands, drive profitability, and lead global teams across multiple markets and channels. His expertise in brand management, product development, and strategic marketing has made him a respected figure in the industry.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1991 | Degree: MBA | Subject: Marketing and Organizational Management | Institution: Insead, Fontainebleau, France |
| Year: 1979 | Degree: BA | Subject: Architecture/Economics | Institution: Princeton University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2015 to Present | Employer: Undisclosed | Title: President | Department: Executive |
Responsibilities:Lead consulting practice specializing in Business Strategy, Brand Creation, Innovation Content, Product Development Strategy, Communication Digital content, new category business building opportunities for small-to-medium Brands and Companies.Specialize in Venture Capital and Private Equity business acquisition opportunities, and Licensing deals. Work closely with investors to build short- and long-term shareholder value, as well as strong multiple market re-sale opportunities. Work directly with CEO, C-level and Boards for top-level input, with power to deploy strategies within existing Corporate organizations, including organizational management. Category specialization: Beauty, Fashion, Entertainment, Travel, Hospitality, Digital. |
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| Years | Employer | Title | Department |
| Years: 2012 to 2015 | Employer: COTY, Inc. | Title: Chief Marketing Officer | Department: Fragrance |
Responsibilities:Largest fragrance marketer and manufacturer in the world. Worldwide responsibility for teams based out of Paris and New York. Position encompasses the marketing of all Brands in multi-channels of distribution: Prestige, Mass, Ecommerce.Responsible for the creation of all COTY Fragrance Brands, including: concept creation; product development; advertising and digital content; pricing strategy; License contracts/partnerships; merchandising strategy/implementation; commercial strategy; trade marketing by region; public relations; operational execution of product from manufacturing to in-market. |
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| Years | Employer | Title | Department |
| Years: 2001 to 2012 | Employer: COTY, Inc. | Title: Senior Vice President, Global Brand Marketing | Department: Beauty |
Responsibilities:Based out of Paris, managed the Global Marketing Group of the mass-market COTY Beauty Division of COTY, Inc. with Brands based in New York, London, Paris, Frankfurt and Los Angeles.Brands included: ADIDAS, PLAYBOY, Rimmel Cosmetics, Astor Cosmetics, OPI., Sally Hansen, NYC Cosmetics, Fashion Fragrances (Guess, Nautica, Stetson), Celebrity Fragrances (Beyoncé, Katy Perry, Lady Gaga, Heidi Klum, Halle Berry, Celine Dion, Faith Hill /Tim McGraw, Kylie Minogue, Kate Moss). |
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| Years | Employer | Title | Department |
| Years: 1996 to 2001 | Employer: Yves Rocher, S.A. | Title: Chief Marketing Officer, SVP | Department: |
Responsibilities:Managed the centralization of marketing activities to create a global Brand in a direct selling environment in VPM (vente par magasin), VPC (vente par correspondence), and door-to-door distribution. Responsible for Product Development, Advertising, Store Design, E-Commerce Design, Portfolio Management. Cosmetics, Skincare, Fragrances. Managed the U.S., Canadian and U.K. subsidiaries. |
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| Years | Employer | Title | Department |
| Years: 1987 to 1995 | Employer: L'Oreal, S.A. | Title: Vice President, Marketing | Department: Cosmetics, Skincare and Fragrances |
Responsibilities:Managed the marketing for key brands such as Laboratoires Garnier, L'Oreal cosmetics, skincare, hair styling and hair color in New York and Paris. |
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| Years | Employer | Title | Department |
| Years: 1983 to 1987 | Employer: Procter & Gamble | Title: Product Manager | Department: |
Responsibilities:Responsible for Cover Girl Cosmetics, Noxzema Skin Cream in various Product Manager roles. |
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| Years | Employer | Title | Department |
| Years: 1980 to 1983 | Employer: Grey Advertising | Title: Account Manager | Department: |
Responsibilities:Responsible for various Procter & Gamble and General Foods Co. Brands, including marketing strategy, advertising strategy and creative execution. |
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Career Accomplishments
| Professional Appointments |
|---|
| ▪ Executive Board Member, Diabolo Beverages ▪ Advisory Board Member, Prado Capital Group ▪ Executive Board Member, Ron Dorff, Ltd. ▪ Advisory Board Member, Symrise AG ▪ Board Member/Trustee, French Cultural Center ▪ Vice Chair, AmFAR ▪ Advisory Board Member, Boston Athenaeum ▪ Board Member, Fashion Institute of Technology ▪ Board Member, The Fragrance Foundation ▪ Board Member, DKMS (Delete Blood Cancer) |
Language Skills
| Language | Proficiency |
|---|---|
| English | Fluent |
| French | Fluent |
| Spanish | Basic |
| Greek | Basic |
Fields of Expertise
beauty, brand extension licensing, manufacturing process design, consumer insight, digital marketing, cosmetic marketing, fragrance marketing, merchandising, retailing, consumer purchasing behavior, cosmetic product development, cosmetic product manufacturing, fragrance manufacturing, international licensing, skin care product