Expert Details
Consumer eCommerce
ID: 738439
Washington, USA
Currently, Expert is President at a multi-vertical lifestyle brand backed by NEA, Lightspeed, Greycroft and others. Prior, Expert was Chief Marketing Officer at Curology, a direct-to-consumer telemedicine start-up offering customized prescription skincare. Curology is backed by venture funds such as Forerunner Ventures, Acme Capital, AVP, and others. Since joining Curology in 2016 as the first marketing hire, he’s helped to lead the company’s growth from $xM to $xxxM in revenue. Before Curology, Expert led the International and Lifecycle Marketing teams at Lumosity.
Prior to entering the startup world, Expert was a Principal and member of the leadership team of the Communications, Media and Technology and Digital practices at consulting firms Booz & Company and Booz Digital. While a management consultant, he carried out the digital transformations of numerous Fortune 500 companies throughout North America and Europe.
Expert holds an MBA from Harvard Business School and a B.Sc. from the University of Manchester (UK). Originally from Berlin, Germany, Expert now lives in the US with his wife and kids.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2007 | Degree: MBA | Subject: Business | Institution: Harvard Business School |
| Year: 2005 | Degree: B.Sc. in International Management | Subject: Management | Institution: University of Manchester Institute of Science and Technology (UMIST) |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2007 to 2009 | Employer: Katzenbach Partners | Title: Senior Associate | Department: Consulting |
Responsibilities:Managed workstreams and project teams on marketing, product and strategy projects in technology, communications and energy sectors:• Marketing Strategy: Led creation of Smart Energy start-up business unit; developed product vision, value proposition & positioning based on competitive and customer research • Offer Design: Designed marketing plan and offer pricing to migrate ~1M regulated residential customers to competitive market rates, minimizing churn while maintaining margins • eCommerce: Assessed market opportunity for energy-efficiency marketplace combining hardware and contractor services; reviewed business model options for Board of Directors • Pricing: Established ‘value equation’ tool for revenue management at consumer electronics manufacturer optimizing across consumer willingness-to-pay, market pricing, input costs and supply chain inventory • Channel Management: Improved sell-through with new collaborative approach between CE manufacturer and leading retailers; approach included increased visibility, shared KPIs, and joint marketing initiatives |
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| Years | Employer | Title | Department |
| Years: 2009 to 2014 | Employer: Booz & Company | Title: Principal | Department: Consulting |
Responsibilities:Led parallel delivery of multiple global projects by joint Booz & Company and client teams; project focus on marketing, digital channels and product management:• Channel Management: Defined multi-channel sales & marketing model for global B2B media company including field sales, telesales, online and partner channels; created CRM capability for omni-channel customer engagement • Organization: Established new global marketing organization across 6 countries; defined processes and built global and local capabilities; hired for key roles • Social: Launched social activities across Facebook, Twitter and LinkedIn; integrated community management and customer service; implemented social analytics • Content Marketing: Managed content creation by mixed in-house and agency team for site and marketing assets; developed product-focused and marketing expert content • International: Defined organization and operating model of sales & marketing entities in 100+ markets for global consumer and enterprise technology company |
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| Years | Employer | Title | Department |
| Years: 2012 to 2014 | Employer: Booz Digital | Title: Principal | Department: Digital Consulting |
Responsibilities:Booz Digital is a full-service team of strategists, designers, and technologists who help companies turn ideas into transformational digital businesses. A fundamentally new approach to delivering end-to-end digital solutions, Booz Digital's team of multi-disciplinary experts bridges the strategy to execution gap.Led parallel execution of multiple global projects by joint Booz Digital and client teams; project focus on marketing and eCommerce: • Acquisitions: Reduced annual spend by 10% while increasing traffic volume and quality by assessing conversion performance of traffic sources across funnel, optimizing channel mix and targeting • SEM: Generated 30% savings through combination of keyword, ad text and site linking optimization • Marketing Services: Led product management team responsible for web- and marketing services products for SMBs; products offered self-service and managed service options and included website hosting & design, SEM, Display, Email Marketing, Direct Mail • Marketing Technology: Led vendor selection and solution design for Sales CRM (Salesforce.com) and marketing automation platforms (Eloqua) • eCommerce: Built eCommerce channel ground-up; successfully launched MVP site in 2 countries in 8 weeks; scaled organization, optimized merchandising, channel supply chain and customer acquisition |
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| Years | Employer | Title | Department |
| Years: 2014 to 2016 | Employer: Lumos Labs | Title: Director of Lifecycle Marketing | Department: Marketing |
Responsibilities:Lumos Labs is the developer of the Lumosity cognitive training apps used by more than 70M members in 180+ countries on web and mobile platforms.Leading 10 person team responsible for high-value on-boarding (homepage & landing pages, app stores, paywalls) and on-going engagement touch-points (email, push notifications, in-app messages) in all Lumosity languages. • Scaling: Expanded team skillset from being email-focused to include optimization of key touch-points at top of eCommerce funnel and enhanced agile workflow to support 7 languages without additional resources • eCommerce Funnel: Improved Day 1 funnel from visit to conversion by ~25%, while improving NPS by ~15% • A/B Testing: Delivered rapid testing by using agile marketing approach with cross-functional team including marketing managers, copywriters, designers, illustrators and developers. • Email Marketing: Managed transactional and marketing messages on in-house infrastructure; increased email conversion rate 10% • Analytics: Extended funnel analytics, introduced new analytical approaches, and broadened metrics to better weigh short- and long-term impact |
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| Years | Employer | Title | Department |
| Years: 2016 to 2021 | Employer: Curology | Title: CMO | Department: Marketing |
Responsibilities:Leading marketing department |
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| Years | Employer | Title | Department |
| Years: 2021 to Present | Employer: Undisclosed | Title: President | Department: |
Responsibilities:Responsible for organizational transformation |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2002 to 2002 | Country / Region: Indonesia | Summary: Leadership support for country leadership |
| Years: 2006 to 2006 | Country / Region: Australia | Summary: Worked at AT Kearney Sydney |
| Years: 2003 to 2003 | Country / Region: UK | Summary: Worked at L'Oreal UK |
| Years: 2003 to 2003 | Country / Region: Germany | Summary: Worked at T-Mobile International |
| Years: 2005 to 2005 | Country / Region: Germany | Summary: Worked at Deutsche Bank in Frankfurt, Germany |
Language Skills
| Language | Proficiency |
|---|---|
| English | Native |
| German | Native |