Expert Details
Global Automotive Industry: Competitive Advantages & Disadvantages In Automotive Manufacturing, Product Strategy, Marketing & Sales, and Retail Distribution
ID: 736318
Michigan, USA
As the first American Chief Financial Officer of Audi AG, Expert directed the financial operations of Audi’s North American companies, managing more than $11B in annual revenue in the U.S. and $2B CAD in Canada. His oversight extended to Lamborghini America, an Audi investment holding company, and Silvercar, Inc., where he served on multiple boards.
Earlier in his career, Expert held management positions with VW Credit and Ford Motor Company, where he led large-scale remarketing operations, delivered over $600M in revenue, and trained hundreds of new sales personnel. His track record includes achieving record-breaking vehicle sales, expanding pre-owned and fleet businesses, and implementing strategic programs that improved profitability and market share.
With experience in both U.S. and European automotive markets, Expert brings a comprehensive background in executive leadership, strategic planning, and operational excellence, making him a trusted authority as a consultant and expert witness for the automotive industry.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2002 | Degree: BBA | Subject: Finance/Accounting/Economics | Institution: University of Michigan - Ross School of Business |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2019 to Present | Employer: Undisclosed | Title: CEO | Department: |
Responsibilities:CEO of a software company that provides fleet and mobility management solutions for automotive dealerships, improving efficiency, reducing costs, and enhancing customer experience. Connects approx. 30,000 vehicles across approx. 675 dealerships in the USA and Canada. |
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| Years | Employer | Title | Department |
| Years: 2019 to Present | Employer: Undisclosed | Title: CEO | Department: |
Responsibilities:All-Audi app-based car rental. Reporting to the Supervisory Board, and leader of approx. 300 employees across over 30 locations in the USA. |
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| Years | Employer | Title | Department |
| Years: 2016 to 2019 | Employer: Audi of America / Audi Canada | Title: Senior VP & CFO | Department: |
Responsibilities:• First American CFO of Audi AG.• Directed financial planning and performance of Audi Group companies in North America. • Managed $11B annual revenue in the U.S. and $2B CAD in Canada. • Served as CFO for Lamborghini America and Board Member of Silvercar, Inc. |
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| Years | Employer | Title | Department |
| Years: 2016 to 2016 | Employer: AUDI AG | Title: Finance & Controlling | Department: |
Responsibilities:Managed sales program controlling for European markets. |
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| Years | Employer | Title | Department |
| Years: 2015 to 2016 | Employer: Volkswagen Credit, Inc. | Title: General Manager, Dealer Remarketing | Department: |
Responsibilities:• Managed remarketing operations for 116K vehicles annually.• Supervised 56 employees and budgets exceeding $50M. |
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| Years | Employer | Title | Department |
| Years: 2007 to 2015 | Employer: Audi of America, Inc. | Title: General Manager, Vehicle Sales, Vehicle Merchandising Manager & Consultant | Department: |
Responsibilities:General Manager, Vehicle Sales (2011-2015)• Directed new and pre-owned sales, corporate fleet, and mobility services. • Oversaw budgets exceeding $400M. • Achieved record new vehicle sales growth from 101K units in 2010 to 202K units in 2015. • Served as Board Member for Demand Solutions LLC. Vehicle Merchandising Manager (2007-2011) • Designed retail incentive programs and finance strategies to improve margins. • Reduced retail incentives by $2K per unit, improving profitability. Consultant (2007): • Developed financial analysis tools for dealer margin and bonus structure. |
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| Years | Employer | Title | Department |
| Years: 2003 to 2007 | Employer: Ford Motor Company | Title: Sales Operations Zone Manager | Department: |
Responsibilities:• Managed dealer consulting in retail operations, profitability, and customer satisfaction.• Delivered $600M revenue in 2006, overseeing 25K new vehicle sales. • Certified Six Sigma Green Belt. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2016 to 2019 | Country / Region: Canada & Germany | Summary: Finance & Controlling role at Audi AG, Germany (2016). Oversight of Audi operations in Canada (2016–2019). |
Career Accomplishments
| Licenses / Certifications |
|---|
| Ford Certified Six Sigma Green Belt |
| Professional Appointments |
|---|
| • Board Member, Demand Solutions LLC • CFO and Board Member, A4EX LLC (Audi investment holding company) • Board Member, Silvercar, Inc. |
Additional Experience
| Expert Witness Experience |
|---|
| Expert has served as an expert witness and legal consultant on cases in the automotive industry and has experience testifying in court. |
| Training / Seminars |
|---|
| Trained hundreds of new Ford sales operations personnel via classroom instruction, job shadowing, and orientation programs. |
Language Skills
| Language | Proficiency |
|---|---|
| German | Basic |
Fields of Expertise
corporate finance, fundraising, automotive financing, automotive advertising, automotive industry, automotive transportation, electric vehicle motor, finance, international finance, project finance, automobile sales, retail sales, B2B marketing, consumer marketing, automobile retailing, retail, joint venture, venture capital, private equity, automotive executive, mobility services, vehicle remarketing, automotive financial management, automotive sales growth, dealership operations, mobility software, automotive fleet management