Expert Details
Brand Extension Licensing
ID: 722298
Illinois, USA
Expert has expertise in consumer product marketing and experience in many product categories and industries, including apparel, automotive accessories, chemicals, durable goods, food and beverage, hardware, housewares, and sporting goods.
Expert has worked with the Fortune 100 and emerging firms in developing new brands and brand extension licensed products. He has experience in developing new product brand strategies for manufacturers, distributors, and retailers.
Expert is an authority in brand extension and has worked with leading consumer products marketers. He has experience in strategic planning, new product development, brand development, channel management, consumer research, and advertising and promotion.
Expert has hands-on experience in brand development and brand management. He has worked on emerging brands as well as brands with mutli-million dollar ad budgets such as Chevrolet, Jack Daniel's, OREO and Taco Bell.
Expert is an authority on new product assessment and concept development. He developed several consumer product assessment models including Concept Mentor, a licensed product concept evaluation system that has been used by licensors such as DuPont SilverStone, Huffy, Ocean Spray and Polaris.
Expert's brand extension licensing work with blue-chip brands such as ACDelco, Chevrolet, Jack Daniel's, Maytag, and Teflon has focused on new product development and product positioning.
Expert has a special interest in small business. He has operated his own small business since 1997.
Expert has provided strategic planning for a wide range of consumer products companies and marketers. He has exceptional expertise in new product development and brand extension licensing.
Expert is a recognized expert in the practice of brand extension licensing. He has developed brand extension licenses that generate millions of dollars in annual royalties for a wide range of licensors such as DuPont, General Motors, Maytag, and Nabisco.
Expert has developed scores of licensed products that generate millions of dollars in annual royalties for a wide range of licensors such as ACDelco, Chevrolet, DuPont, Goodwrench, Jack Daniel's, and JennAir.
Array
Expert assisted in the acquisition and development of two watch licensed product lines.He developed a licensing feasibility study for a leading juice beverage company. Expert secured a new sporting goods product licensee for a major outdoor recreational vehicle licensor.He created the annual licensing plan and assisted in developing new licensees for a leading sports brand owner. Expert developed the marketing and licensing plans for an emerging home furnishings brand.
Education
Year | Degree | Subject | Institution |
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Year: 1981 | Degree: B.S.C. | Subject: Business | Institution: DePaul University |
Work History
Years | Employer | Title | Department |
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Years: 1997 to Present | Employer: Undisclosed | Title: President & Founder | Department: |
Responsibilities:Expert is the President and Founder. |
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Years | Employer | Title | Department |
Years: 1991 to 1999 | Employer: Equity Management Inc. | Title: Senior Vice President | Department: |
Responsibilities:He led the brand extension licensing department. |
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Years | Employer | Title | Department |
Years: 1988 to 1991 | Employer: Tenneco Automotive Retail Service Systems, Inc. | Title: Franchise Manager | Department: |
Responsibilities:Expert led franchise development activities for CarX and Speedy Muffler King in the U.S. |
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Years | Employer | Title | Department |
Years: 1984 to 1988 | Employer: Fun Foods | Title: Director of Franchising | Department: |
Responsibilities:He led the franchise development activities for Wizards Ice Cream. |
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Years | Employer | Title | Department |
Years: 1981 to 1984 | Employer: Essanness Theatres | Title: Area Manager | Department: |
Responsibilities:Expert managed movie theaters in the northen Illinois region. |
Career Accomplishments
Associations / Societies |
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Expert is a member of the Business Marketing Association. |
Awards / Recognition |
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Expert has created and developed several trademarks. DownTime fashion watches are sold in Asia and slated for dsitrbution into the U.S. market in the fall of 2002. |
Publications and Patents Summary |
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Expert has written extensively on brand extension licensing. His articles have appeared in a wide range of marketing and licensing-related publications. |
Fields of Expertise
business development, franchising, consumer product marketing, market positioning, marketing, marketing brand management, new product assessment, small business, strategic planning, brand extension licensing, conventional licensing, channel management, business licensing, franchise, brand repositioning, strategic branding, franchise agreement, franchise law, franchise dispute, market development, entrepreneurship, business strategy, marketing mix, distribution channel, strategic market planning, market assessment, marketing communications, market trend, market potential, food marketing, business intelligence, competitive intelligence, food product development, corporate strategic planning, competitive analysis, new product market survey, new product development, consumer product, service marketing, strategic research planning