Expert Details
AI/ML, Growth Analytics, Marketing Technology, Fintech, and Ecommerce
ID: 739780
New York, USA
In his most recent role, Expert was a Product Manager for a company that builds tools for automating analytical data quality management. In this role, he led product strategy and owned roadmap for developer-focused CI/CD testing automation and developer tools, and led the shift to product-led sales, pricing & open-source strategy, with open-source accounting for majority of 3x increase organic traffic and demos in 6 months.
Expert also worked in Product Management at Capchase, a fintech company that helps SaaS companies finance the growth of their operations. Additionally, he was the Analytics & Growth Lead at Verishop, a retail e-commerce startup focused on perfecting the customer experience.
As an early member of the Uber Technologies growth team, he was a subject-matter expert for competitive data across the company, providing insight for global product, operations, and strategy & planning teams on how to interpret metrics and trends. He also designed a competitive market share model which guided the $2.75B sale of the SE Asia business to a local competitor and Uber's marketing investment allocation in their competitive markets globally.
Skills: Python, data engineering, dbt, workflow automation, data pipelines and modeling; web, marketing & product analytics; conversion rate optimization, Snowflake, BigQuery, Hadoop, AWS/Redshift, Excel, time-series forecasting, marketing attribution, tag management, Looker business intelligence implementations, Google Doubleclick/360 stack, privacy compliance, marketing technology,, performance marketing (Social, Search, Programmatic, Display, Native)
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2022 | Degree: MBA | Subject: MBA | Institution: Massachusetts Institute of Technology |
| Year: 2013 | Degree: BA | Subject: Economics | Institution: UC Berkeley |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2022 to 2023 | Employer: Datafold | Title: Product Manager | Department: |
Responsibilities:• Led product strategy and roadmap development for developer-focused CI/CD testing automation and developer tools• Owned analytics implementations and automation across CRM, marketing, and analytics data. • Led shift to product-led sales, pricing & open-source strategy, with open-source accounting for majority of 3x increase organic traffic and demos in 6 months. |
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| Years | Employer | Title | Department |
| Years: 2021 to 2019 | Employer: Capchase | Title: Product Manager | Department: |
Responsibilities:• Developed automated, interactive analytics dashboards for go-to-market team to educate prospective customers and scenario plan based on their actual financial data - saving the internal finance team 10+ hours a week.• Implemented growth, analytics & sales operations implementations for scaling sales & growth teams. |
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| Years | Employer | Title | Department |
| Years: 2019 to 2018 | Employer: Verishop | Title: Growth & Analytics Lead | Department: |
Responsibilities:• Developed growth team strategy and scaled performance marketing from $0 to $1.8m/month in attributed gross sales in 3 months with conservative customer acquisition cost goals.• Built automated A/B testing framework, recommendation systems and marketing mix attribution models. • Company-wide lead for data analytics and reporting – teaching the company how to effectively use business intelligence stack to improve business metrics (Looker, Redshift, Heap, Google Analytics). |
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| Years | Employer | Title | Department |
| Years: 2014 to 2019 | Employer: Uber Technologies | Title: Product Analyst | Department: |
Responsibilities:• Serve as company-wide central subject-matter expert for competitive data across the company, providing insight global product, operations, and strategy & planning teams on how to interpret metrics and trends.• Designed a competitive market share model which guided the $2.75B sale of the SE Asia business to a local competitor and the marketing investment allocation in competitive markets globally. Growth Marketing Operations Manager (San Francisco, CA) Feb 2014 – Dec 2016 • Led cross-functional landing page optimization platform, increasing conversion rate 4% globally, saving an estimated $5+m per year in driver ad spend by analyzing, identifying and resolving onboarding bottlenecks. • Planned and executed $5m annual marketing technology budget from proposal through vendor selection, negotiation and engineering implementation. • Led company-wide EU privacy regulatory compliance effort - from inception to launch in less than 90 days. |
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| Years | Employer | Title | Department |
| Years: 2013 to 2014 | Employer: Ampush Media | Title: Senior Media Analyst | Department: |
Responsibilities:Digital marketing agency for clients in the ecommerce, travel & gaming verticals. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2014 to 2016 | Country / Region: China | Summary: Spent time internationally on behalf of Uber entering China in 2014 until it's sale in 2016. |
Career Accomplishments
| Licenses / Certifications |
|---|
| Google Analytics Google Ads |
Additional Experience
| Expert Witness Experience |
|---|
| Experience testifying on behalf of Uber in computing log analysis case. |
| Vendor Selection |
|---|
| Selected vendors for Uber, Verishop, and Datafold for marketing technology, analytics, and CRM tooling. |
Language Skills
| Language | Proficiency |
|---|---|
| Spanish | Advanced |
| Portuguese | Basic |
| English | Native |
Fields of Expertise
Big Data Analytics, data analysis, artificial intelligence, machine learning, cloud computing, Data Migration, data engineering, snowflake, bigquery, databricks, cloud cost optimization, revenue based financing, Fintech, ecommerce, D2C, affiliate marketing, B2B marketing, B2C marketing, marketing technology, marketing attribution, marketing analytics, business intelligence, decision support system, CRM