Expert Details
Organic and CPG Category Management Strategy
ID: 733412
Colorado, USA
Expert helps connect clients' brands with committed health-conscious shoppers. Services include:
ADVANCED BUSINESS STRATEGY TRAINING
CONSULTING
CONTRACTED SERVICES
EVENT SPEAKING
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1985 | Degree: BBA | Subject: Marketing & Management | Institution: Mesa College |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2011 to Present | Employer: Undisclosed | Title: CPG and Orgnanic Strategic Advisor | Department: Owner |
Responsibilities:Expert's category management consulting firm provides innovative ideas, actionable insights and strategic solutions to help client businesses gain a competitive advantage.Combining the industry’s best practices and tools, Expert's firm implements a customized process that meets the demands and needs of your CPG or organic brand. Expert's firm's unique approach and expertise is designed for small- to medium-size brands wanting to grow their business, build shopper base and expand brand shelf space. It includes strategies of the top national brands without all the added expense, saving clients valuable time and money. The firm's mission is to level the playing field between natural and conventional (mainstream) by helping natural organic companies make the most of their available resources, win at shelf and connect with consumers. Expert's firm's goal is to leverage the relationships between brands and retailers, creating a collaborative approach to better meet the needs of the shopper. Consideration of all three needs, the brand, the retailer and the shopper, is the foundation for a sustainable strategy that competes in the marketplace regardless of size or volume. |
|||
| Years | Employer | Title | Department |
| Years: 2015 to 2016 | Employer: Kapoosta Partners | Title: Strategic Consultant and Business Advisor | Department: |
Responsibilities:Expert sourced thought leaders in the small business and startup category for lifestyle brands. |
|||
| Years | Employer | Title | Department |
| Years: 2013 to Present | Employer: Undisclosed | Title: Co-founder and Strategic Advisor | Department: |
Responsibilities:The company's mission is to reduce sugar consumption by 75% by offering consumers healthier products that taste great. The company's main product is a pure blend of natural cane sugar and stevia. |
|||
| Years | Employer | Title | Department |
| Years: 2007 to 2010 | Employer: SPINS, Inc. | Title: Business Consultant | Department: |
Responsibilities:Expert assumed a suite of responsibilities with the leading provider of information in the natural products industry. He helped natural and conventional retailers, company clients, and the largest natural U.S. broker more effectively understand and use SPINS data for fact-based selling. He provided support and training for their sales, marketing, management team, and for their client’s in category management theory and principals. |
|||
| Years | Employer | Title | Department |
| Years: 1997 to 2006 | Employer: Kimberly-Clark | Title: Category Management Manager III | Department: |
Responsibilities:Expert supported the Western Region Manager and the Trade Development Manager in a 13-state region. He provided Category Management support to management, trade marketing, and sales team in the form of sales quota/budget, comprehensive category review, market trend, consumer loyalty, comprehensive space management, consumer/user/insights, and pre- and post-promotion analysis. |
|||
| Years | Employer | Title | Department |
| Years: 1995 to 1997 | Employer: Unilever | Title: Category Development Manager; Key Account Manager | Department: |
Responsibilities:Expert managed Category Development for the largest U.S. food retailer team. His responsibilities included managing sales growth, distribution, schematic development, promotion fund management, post promotion analysis, and account category analysis for seven-retailer divisions. |
|||
| Years | Employer | Title | Department |
| Years: 1993 to 1995 | Employer: Borden Dairy Company (Red Seal) | Title: District Sales Manager; Key Account Manager | Department: |
Responsibilities:Expert managed sales growth, distribution and promotion fund management for key grocery accounts in Denver. He managed a $2+ million sales budget and developed and trained eight salty snack route drivers. |
|||
| Years | Employer | Title | Department |
| Years: 1992 to 1993 | Employer: OfficeMax | Title: Customer Service Manager; Merchandise and Category Manager | Department: |
Responsibilities:Expert was responsible for front-end store management, as well as product merchandising, inventory, hiring and training. He helped open new stores by managing merchandising crews and hiring and training new associates. |
|||
| Years | Employer | Title | Department |
| Years: 1992 to 1992 | Employer: Costco Wholesale | Title: Food Manager; Grocery Manager; Category Manager | Department: |
Responsibilities:Expert managed dry grocery, frozen food, refrigerated food, produce, C-store, Daily Sales Delivery (DSD), bakery, tobacco, liquor, and in-store product demonstrations departments. |
|||
| Years | Employer | Title | Department |
| Years: 1990 to 1992 | Employer: Home Club | Title: Merchandise Manager; Category Manager | Department: |
Responsibilities:Expert managed seven departments, including building materials, paint, plumbing, electrical, tools, garden, and lumber. |
|||
| Years | Employer | Title | Department |
| Years: 1985 to 1987 | Employer: Standard & Poor's | Title: Business Analyst | Department: |
Responsibilities:Expert was a Business Analyst for Standard & Poor's for just over two years. |
|||
Career Accomplishments
| Associations / Societies |
|---|
| Expert is an Entrepreneur In Residence at the University of Colorado Leeds School of Business Deming Center for Entrepreneurship, Circle UP advisor, a Brick-Meets-Click Black Belt, BWG Strategy Advisory Board Member, BevNet/Project Nosh Expert, next mentor, Category Management Advisor/Strategic Advisor - Boulder Innovation Center, a EXPO/Natural & Healthy Show/BevNet/Supply Side/ECRM/Mexican Healthy Products Show/World Alliance for Retail Excellence and Standards speaker. |
| Licenses / Certifications |
|---|
| Expert is the first person certified at the highest level of category management proficiency: Certified Professional Strategic Advisor (CPSA). Certified 2010. |
| Professional Appointments |
|---|
| Expert has recently been Writer, Contributor and Strategic Advisor for New Hope Natural Media, a natural food merchandiser. He has also recently been a Writer, Contributor and Strategic Advisor for Penton Media (supermarket news). He was recently Writer, Contributor and Strategic Advisor for the World Alliance for Retail Excellence and Standards. He is a recent Category Management Collaborative Expert Panelist with the Category Management Knowledge Group. |
| Publications and Patents Summary |
|---|
| Expert has over 190 business building and strategy articles published in the industry's leading trade publications, including: NewHope360, NEXT, NFM, Progressive Grocer, Progressive Grocer Independent, Natural Products Insider, Whole Foods Magazine, Food Navigator, World Alliance, LOHAS, and Supermarket News. Expert also recently wrote a chapter for Bob Burke’s Natural Products Field Manual. |