Expert Details
Growth Strategy: Research, Insights, Res-Tech, Go to Market (GTM), Product Marketing, AI & SaaS
ID: 740235
California, USA
Expert currently serves as Head of Growth for an AI-powered desk research SaaS platform targeting Fortune 500, Big Tech (FAANG), and Big 3 Consulting Firms. In this role, she's responsible for leading corporate and go-to-market strategies, product marketing, and user research initiatives. Her efforts have driven significant pipeline growth, established a robust in-house research function, and influenced the company’s product roadmap in response to AI advancements. Previously, as Senior Director of Growth Strategy and Product Marketing at Refine Labs, she led the development and successful launch of a new SaaS solution, while managing market research and feedback loops to enhance product offerings. At Morning Consult, she played a key role in expanding the company’s portfolio beyond traditional SaaS, orchestrating cross-functional initiatives that led to substantial pipeline growth. Her tenure at Kantar included senior consulting and executive leadership roles, where she developed brand strategies for global companies and spearheaded growth-focused initiatives that drove business success.
A recognized thought leader, Expert has authored five editions of the "BrandZ Top 100 Most Valuable Brand Rankings" reports, delivering valuable brand-building insights to senior executives at annual launch events. Her work earned her the 2020 WPP Atticus Award for thought leadership. Additionally, Expert co-founded and managed the Institute for Real Growth, a comprehensive study on business growth strategies that launched at the Cannes Lions International Festival of Creativity.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2014 | Degree: BS | Subject: Economics | Institution: The Wharton School, University of Pennsylvania |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2023 to Present | Employer: Undisclosed | Title: Head of Growth | Department: |
Responsibilities:Responsible for corporate and GTM strategy, product marketing (positioning, strategic narrative), market and user research (audience, JTBDs, VOC), and marketing and demand gen (messaging, content, and channel strategies). Influence sales strategy, customer journey, high retention customer experiences, and product roadmap as trusted advisor to CEO and executive partner to Sales, Customer Success and Product. |
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| Years | Employer | Title | Department |
| Years: 2022 to 2023 | Employer: Refine Labs | Title: Senior Director, Growth Strategy & Product Marketing | Department: |
Responsibilities:Led product development and launch of a new B2B SaaS solution (currently $960k ARR) to complement white-glove consulting offer. Owned product strategy, including product development, business model, P&L, sales, GTM, positioning, messaging, pricing, and packaging. Responsible for deeply understanding the market, customer, and competitive alternatives, sourcing and leveraging qualitative and quantitative inputs to inform GTM, growth, and product strategies. |
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| Years | Employer | Title | Department |
| Years: 2020 to 2022 | Employer: Morning Consult | Title: Managing Director, Commercial Strategy & Brand Intelligence | Department: |
Responsibilities:Commercial Strategy (2021-2022): Orchestrated highly strategic cross-functional initiatives to build and scale portfolio of solutions beyond a SaaS subscription. Led competitive assessments, user segmentations, c-suite roundtables, and VOC research to craft offer positioning, differentiators, target personas, value propositions, and GTM strategies.Brand Intelligence (2020-2021): Led brand research division, focused on insights and best practices around brand building, growth and marketing strategies, brand reputation, and consumer trends. Consulted internally, by clients, during pitches and research engagements, and across the industry as a subject matter expert. |
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| Years | Employer | Title | Department |
| Years: 2014 to 2020 | Employer: Kantar | Title: Associate Director, Senior Consultant, Analyst | Department: Consulting |
Responsibilities:Categories: CPG; Food Service; Legal & Professional Services; Food & Beverage; High-Growth Scaleups; VC-Funded Startups; Pharma & Healthcare; Transportation• Analyzed, evaluated and optimized Red Bull’s marketing data/media spend, integrating short-term ROI and long-term brand equity into complex marketing mix models and brand valuations as inputs to ongoing measurement and strategy setting. • Led US-based qual and quant research for Liberty Mutual to define consumer decision journey and reveal adjacent territories for product innovation. Ran concept tests to quantify brand credibility, market size, and profit pools. Advised CMO on top opportunities. • Designed 15-market segmentation framework for Pfizer to drive customer-centricity, transform CX for doctors and patients, inform development priorities around potential value-add services, and optimize marketing and communications; ran 15 day-long embedding and activation workshops with local executives. • Managed a team of 3 analysts and 2 data scientists to size TAM, recommend optimal portfolio strategy, and identify product/offer innovation opportunities for a mix of high-growth tech companies targeting national and global B2B, SMB, and B2C audiences. |
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Career Accomplishments
| Awards / Recognition |
|---|
| • WPP Atticus Award Winner • GRIT Future List nominee • ARF David Ogilvy Awards & ANA Reggie Awards judge |
| Publications and Patents Summary |
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| Expert is featured in WSJ, The New York Times, NBC, Forbes, Fortune, eMarketer, WARC, Retail Dive & Morning Brew. She authored data-driven thought leadership on key themes, market dynamics, and consumer insights for 5+ US and Global Top 100 Brand Rankings, and has been cited by the ANA, ARF & other industry groups. |
Additional Experience
| Training / Seminars |
|---|
| Expert designed a global training program on BrandZ methodologies that educated over 10,000 Kantar employees, generating new revenue streams for the company. |
| Other Relevant Experience |
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| Skills: Data analysis; JTBD; Figma; Google Suite; Jira; Miro; Notion; research design, execution & analytics (quant, qual, ethnos); SPSS |