Expert Details
Virtual Restaurants, Food Delivery, Dark Kitchens, Food Aggregators and Online Marketing
ID: 739174
Romania
He has a deep understanding of the KPIs relating to the restaurant business including the delivery market and its key success factors. He also is very versed in SME marketing/communication as well as IT (POS, self-ordering kiosks and business warehouses). He has a good understanding of the VC market from the founder point of view, having raised a 500K Seed and then attempted to raise 4m in a Round A for Employer.
Prior to that he was the Chief Operating Officer at GrandVision France (until May 2014), where he served as Board Director. Expert was responsible for more than 450 stores, 2000 employees and overseeing sales of 330m Euros. He also served as Business Development Manager at GrandVision (until September 2010), where he reported directly to the group CEO. In this role was responsible for the business integration of acquisitions and group strategy. He also worked for Kingfisher in a number of operations and strategy roles (UK, China, France).
He holds an Insead MBA, a postgraduate from Templeton College (Oxford) and an undergraduate business school degree in France.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2006 | Degree: MBA | Subject: Business | Institution: INSEAD |
| Year: 2001 | Degree: Post Graduate | Subject: Management Studies | Institution: Templeton College (Oxford) |
| Year: 1999 | Degree: Master 2 | Subject: Business | Institution: Noema Bussiness School |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2019 to Present | Employer: Undisclosed | Title: CEO/Founder | Department: Executive |
Responsibilities:Founded and developed a chain of 6 virtual restaurants trading on the "Delivery Only" business out of Dark Kitchens. Reached sales of 1m in the Brussels region through partners such as Deliveroo and UberEats. Drove sales through online marketing and merchandising activities. |
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| Years | Employer | Title | Department |
| Years: 2014 to Present | Employer: Undisclosed | Title: CEO/Founder | Department: Execuitve |
Responsibilities:Founded, financed, and developed a chain of 4 restaurants in the Brussels area. Managed pre-covid sales of 3m and a team of 50 including support functions (marketing, finance and IT). Drove menu pricing and purchasing activities. Managed the relationship with all partners (suppliers, banks, aggregators, government and accountants). |
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| Years | Employer | Title | Department |
| Years: 2012 to 2014 | Employer: Grand Vision N.V. | Title: COO France | Department: Executive |
Responsibilities:Board Director. Ran all operations and teams for 750 stores and sales in excess of 300m France/Belgium/Luxembourg. |
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| Years | Employer | Title | Department |
| Years: 2010 to 2012 | Employer: Grand Vision N.V. | Title: Operations Director | Department: |
Responsibilities:Ran all own store operations for the General d'Optique Brand in France. 300 Stores. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2010 | Employer: Grand Vision | Title: Strategy Manager | Department: Executive |
Responsibilities:Reported into group CEO ran different M&A projects. |
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| Years | Employer | Title | Department |
| Years: 1999 to 2005 | Employer: Kingfisher PLC | Title: Operations and Strategy | Department: |
Responsibilities:Various Strategy and Operation roles within the group both at Head Office and then in China and France. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2001 to 2003 | Country / Region: China | Summary: B&Q China. Shanghai |
| Years: 1999 to 2001 | Country / Region: UK | Summary: Kingfisher PLC |
| Years: 2008 to 2014 | Country / Region: France | Summary: Grand Vision N.V. |
| Years: 2014 to 2023 | Country / Region: Belgium | Summary: Dam Sum/Employer |
Additional Experience
| Vendor Selection |
|---|
| Lightspeed, Deliveroo, Deliverect, Worldline, Sodexo, Edenred, UberEats |
Language Skills
| Language | Proficiency |
|---|---|
| English | Native |
| French | Native |
| Mandarin Chinese | Advanced |
| German | Advanced |
| Romanian | Advanced |
Fields of Expertise
retail operations improvement, retail information system, retail industry management, retail sales, optical lensmaking, convenience food development, restaurant, restaurant business plan, restaurant industry, restaurant strategic planning, restaurant accounting, restaurant advertising, restaurant management, last mile delivery, VC, seed, human resources, recruiting, fast food, fast-food operations, Food and Beverage, food container, food packaging equipment, food shipping