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Expert P. Expert has a vast knowledge in developing and testing highly absorbent product designs using a variety of materials, identifying material properties that control fluid flow and rendering them into dynamic product features. She has hands-on experience translating 3-D conceptual models into functional and testable body fit products and using direct consumer feedback to improve relevant features such as comfort and fluid handling. In addition, Expert has a deep understanding of (1) fundamental female anatomical features and cultural considerations that play a part in feminine care product design, (2) imaging techniques for testing preliminary designs, as well as (3) the importance of maintaining a broad rather than limited view of the "portfolio" of feminine care product offerings.

Expert has detailed hair science knowledge and has applied it to consumer needs assessment, new product development, promotions, and advertisement. She has worked with formulators as well as salons and stylists to evaluate new products and design methodologies for in vivo testing. She has lead teams of researchers and marketers during the development and implementation of effective tools and strategies in the category to ensure competitive advantage based on added value to consumers.

Expert has developed numerous business and research proposals while working as a consultant for a minority-owned start-up business, as well as in an academic environment. She has dedicated significant effort to identifying alternative resources for research funding in the current economic context. She has worked closely with teams of scientists during the development of collaborative proposals while also handling the final edits and logistics involved in the proposal submission. She has in depth familiarity with the submission requirements and classifications of various grant-awarding agencies.

During her corporate career, Expert has served as a global point contact for technical support on key product launch initiatives and line extensions and made technology recommendations for product upgrades. She led cross-functional teams of researchers, and regulatory, legal, and marketing counterparts from concept phase to consumer testing, nomenclature, and copy claims development. Expert has applied her technical marketing expertise acquired during her training and corporate employment to define marketing strategies for a number of projects in the field of photosciences. This has included identifying key prospects and their needs, defining the marketing mix, and executing marketing plans by means of effective print materials and advertising. In addition, she has advanced knowledge of and experience with methodologies and resources available for tracking the effectiveness of implemented marketing strategies.