Expert Details
E-Commerce and Direct Sales, Business Development, Online Marketing, E-Fulfillment
ID: 728323
Washington, USA
Prior to this, Mrs. Expert had a successful career at Symantec where she spent nine years developing and rapidly growing Symantec’s eCommerce business, managing all aspects of the B2C and B2B online sales channels and responsible for the successful attainment of a 1 Billion plus revenue quota per year.
As a leader in the online e-business area, Mrs. Expert has developed key skills. She has a proven track record of results, growing Symantec’s consumer eCommerce business from $3M/Q up to $250M/Q in a period of 3 years, being responsible for around 50 different eCommerce properties in over 14 languages, with global currencies and payment methods. She also has obtaineed expertise in electronic and physical distribution channels and operations, appreciation for effective web architecture and user experience strategies, and experience in Online Business development, partnerships, eCommerce Marketing and merchandising.
Clients: Several Capital Management institutions in the US. Topic: eCommerce solution provider assessment and trendsClient: Investment management institution based in Netherlands. Topic: European Payment Processing IndustryClient: Research firm in the US. Topic: Paypal and Payment Processing IndustryClient: Investment Management firm based in Scotland. Topic: Security Software Market Client: Capital management firm in the US. Topic: Search and display advertising trends in the US, with a particular interest in Google's position within this space.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1999 | Degree: MBA | Subject: Business | Institution: University of Southern California |
| Year: 1997 | Degree: Certificate in International Trade and Commerce | Subject: International Business | Institution: University of California |
| Year: 1995 | Degree: BA | Subject: Business | Institution: Universidad Catolica de Chile |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2008 to Present | Employer: Undisclosed | Title: eCommerce Director | Department: |
Responsibilities:Mrs. Expert provides leadership to successfully structure and manage all business aspects of Microsoft’s new global B2C and B2B eCommerce sites. This includes directing the continuity of the planning, design, development and implementation stages of a new central e-commerce business strategy. In this role, she is directly accountable for reaching a global multi-million dollar sales goal by running the team that has ownership of the entire eCommerce channel sales funnel. |
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| Years | Employer | Title | Department |
| Years: 1999 to 2008 | Employer: Symantec Corp | Title: Global Online Sales Director | Department: |
Responsibilities:Mrs. Expert led the vision, strategy, requirements and plan to build out Symantec’s first true B2B eCommerce sales channel; a progressive environment to enable collaborative e-Business processes among partners, customers and Symantec for eCommerce opportunity, quote, and order management while providing a more efficient, productive and profitable route to market for the company.Prior to this role she was responsible for the business strategy and operations of SymantecStore.com, managing all aspects of the B2C online sales channels and responsible for the successful attainment of a 1 Billion plus revenue quota per year. |
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| Years | Employer | Title | Department |
| Years: 1998 to 1999 | Employer: Fox Entertainment | Title: Online Marketing | Department: |
Responsibilities:Mrs. Expert was responsible for overseeing all on-line marketing activities for Fox Latin American Channel including creating and maintaining the content for the new Fox Kids Web sites (www.foxkidstv.com and www.foxkids.com.br ) |
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Additional Experience
| Vendor Selection |
|---|
| She has been responsible for the assessment and selection of all type of eCommerce e-services and infrastructure providers for different markets, customer segments and business models. |
| Marketing Experience |
|---|
| Industry Expertise: software/technology, electronic downloads, digital content, WW eCommerce, WW eCommerce service providers, internet security, WW online marketing, WW direct marketing |
Language Skills
| Language | Proficiency |
|---|---|
| Spanish | This is her native language. |
Fields of Expertise
business strategy, e-business organizational assessment, e-business process engineering, e-business strategic planning, e-business strategy, e-tailing, ecommerce, electronic marketing, Internet, Internet advertising, Internet commerce, internet fraud, Internet marketing, Internet regulation, Microsoft, search engine optimization, cloud computing, internet defamation, business to business, strategic marketing, internet security, business analysis, business, wireless internet, antitrust, business plan, business development, globalization, business operations, Internet infrastructure, Internet service provider, search engine, World Wide Web application, Advanced Research Projects Agency, business intelligence, expert network, debit card, marketing, electronic funds transfer system