Expert Details
Growth Strategy for Emerging Markets
ID: 731140
India
interested in consulting for multinational firms focusing on high growth regions.
Expert has successfully led and worked in corporate strategy and strategic marketing roles that required extensive customer connects and the ability to build business cases from their needs. He has also worked with cross-functional teams across geographies like the USA, Europe and China.
As Director of Strategy and Marketing at Honeywell, he was responsible for building the long term strategy for Honeywell India, and collaborating with the businesses to translate these strategies into action. He also built a comprehensive go-to-market plan for a new market entry in India, and led multiple new product development projects to identify growth areas for Honeywell in India and other emerging regions.
At Bain & Company, he gained strategy consulting experience in infrastructure, telecom, technology and private equity sectors. His work experience included developing the business growth strategy and organization structure for an infrastructure and construction firm, defining a new go-to-market strategy and product portfolio for a telecom service provider and a post merger integration effort for a leading IT firm.
Expert also has new product development experience at Ingersoll Rand - as a team leader starting up the captive engineering center for the Climate Control (refrigeration and air-conditioning) division in India, and as a Leadership Development Program member (New Product Development Engineer) at various divisions in the USA.
Built detailed market entry strategy and business case for proposed JV in the residential security market. Defined 5 year detailed business model including product portfolio, marketing plan, channel plan, organization structure, backend infrastructure.Led new product development projects in primary healthcare, remote energy and security management in India. Developed product strategy; identified customer needs & segments, created marketing specifications & built product concepts. Detailed out business case and go-to-market approach by engaging local partners, end customers and internal stakeholders.Built 5 year strategic plan for Honeywell India business growth. Detailed India macro-economic scenario and established business imperatives for profitable growth in a slowing economy, Identified key accounts for 3 year horizon based on opportunity size, penetration and profitability.Developed business expansion strategy, organization structure and PMO for a leading Indian infrastructure (construction and EPC) firm. Developed 5 year growth strategy for construction business; prioritized focus sectors; proposed organic/inorganic growth options. Designed and implemented level 1-3 org structure; created business dashboards, setup PMO and CEO office review rhythms.
Developed comprehensive India business strategy for a late entrant telecom service provider. Redefined positioning as differentiated wireless data services provider. Defined data product portfolio & go-to-market strategy; identified consumer segments; outlined product, marketing & channel plans.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2008 | Degree: MBA | Subject: Business Management | Institution: Indian Institute of Management, Bangalore |
| Year: 1999 | Degree: BS | Subject: Mechanical Engineering | Institution: Indian Institute of Technology, Bombay |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2013 to Present | Employer: Undisclosed | Title: Founder and Director | Department: |
Responsibilities:Founder of a stealth mode startup that aims to bridge the gap between e-commerce and physical retail using new media. |
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| Years | Employer | Title | Department |
| Years: 2011 to 2013 | Employer: Honeywell International | Title: Director, Strategy and Marketing | Department: |
Responsibilities:Business Development: Built detailed market entry strategy and business case for proposed JV in the residential security market.Strategic Marketing: Explored organic growth adjacencies through local product innovation. Identified growth adjacencies in primary healthcare, remote energy and security management. Corporate Strategy: Built 5 year strategic plan for Honeywell India business growth. Detailed India macro-economic scenario and established business imperatives for profitable growth in a slowing economy. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2011 | Employer: Bain & Company | Title: Consultant | Department: |
Responsibilities:Developed business expansion strategy, organization structure and PMO for a leading Indian infrastructure (construction and EPC) firm. Defined growth strategy, organization structure and created business review dashboards.Developed comprehensive India strategy for a late entrant telecom service provider. Redefined positioning as differentiated wireless data services provider. Defined data product portfolio & go-to-market strategy; identified consumer segments; outlined product, marketing & channel plans. Other engagements include Post-merger integration for an overseas IT acquisition and Due diligence for an automotive greenfield venture. |
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| Years | Employer | Title | Department |
| Years: 2001 to 2006 | Employer: Ingersoll-Rand Company | Title: Leadership Development Program | Department: |
Responsibilities:Setup captive engineering support center for Climate Control business unit, implemented integrated "farm to fork" cold chain pilot for fresh produce in India. Led recruitment, business development, quality implementation and application engineering by interfacing with teams in USA, China and Europe.Selected to IR USA Leadership Development Program, a fast track early career growth plan for potential leaders. Three diverse 1 year-long assignments in program management, technology transfer, new product development and R&D. Program managed technology transfer of pneumatic tools across teams in USA, Japan, China & India. Led effort to design and build performance testing facility for gas turbine engines, extensively liaisoning with Govt. Agencies. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2007 to 2007 | Country / Region: UK | Summary: Consulting engagement at Bain & Company: Implemented improvements in back office operations and addressed front office complaints for a large electric and gas utility company in the UK. |
| Years: 2001 to 2004 | Country / Region: USA | Summary: Part of Ingersoll-Rand USA Leadership Development Program (a fast track early career growth plan for potential leaders). Program managed technology transfer of pneumatic tools across teams in USA, Japan, China & India. Led effort to design and build performance testing facility for gas turbine engines, extensively liaisoning with Govt Agencies. |
Additional Experience
| Training / Seminars |
|---|
| New Product Development Training, Strategic Marketing Training |
| Marketing Experience |
|---|
| • Strategic marketing: Market opportunity sizing, customer need identification, value proposition development • Strategy: Growth strategy, business case definition, go-to-market strategy, emerging markets focus, post-merger integration • Operations: New product development, project planning, PMO, business review dashboards, technology transfer • Startup experience: Offshoring captive setup, business development, recruitment and training, quality implementation |
Language Skills
| Language | Proficiency |
|---|---|
| English | |
| Hindi | |
| Tamil | |
| Marathi |
Fields of Expertise
business case, business development, business model, business plan, business strategy, competitive intelligence, corporate strategic planning, customer segmentation, market entry strategy, market potential, market research, market segmentation, market trend, marketing, marketing strategy, new product development, new product market survey, rapid product development, stage gate process, strategic market planning, strategic marketing, strategy, unique value proposition, business organization, business strategy review, creative strategic marketing, organizational design, market development, market positioning, consumer purchasing behavior, consumer survey, consumer demographics, business management, time-to-market, ideation, joint venture, competitive analysis, product development cycle time, new product design, new product development management, innovation, mechanical engineering