Expert Details
Marketing, Strategy Product Development, Payments (Commercial Payment Systems, Credit Cards, Prepaid Card, Merchant Processing and Acceptance, Health Savings Accounts)
ID: 732908
Minnesota, USA
Expert has worked in large and small banks, and has also provided third party services to banks and credit unions. She has both B2B and B2C experience. As a consultant to banks and credit unions, she provides strategic planning direction, market assessment, marketing plans, product development, and advice on insourcing or outsourcing products.
With over 17 years in the payments industry, Expert has in-depth knowledge of commercial payment systems, credit cards, prepaid cards, health savings accounts and merchant acquiring. Expert is frequently called upon to serve as a subject matter expert for firms that are building new payment capabilities or considering new sales and marketing strategies around existing products.
An experienced mentor, Expert has joyfully assisted in the development of a dozen young professionals, guiding and advising on professionalism, career advancement, management skills, strategy development, presentation, conflict resolution and collaboration.
As a consultant to banks and credit unions, Expert provides strategic planning direction, market assessment, marketing plans, product development, and advice on insourcing or outsourcing products. With over 17 years in the payments industry, Expert has in-depth knowledge of commercial payment systems, credit cards, prepaid cards, health savings accounts and merchant acquiring. Expert is frequently called upon to serve as a subject matter expert for firms that are building new payment capabilities or considering new sales and marketing strategies around existing products.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1994 | Degree: MBA | Subject: Marketing | Institution: University of St. Thomas, St. Paul MN |
| Year: 1984 | Degree: BA | Subject: Journalism | Institution: University of Minnesota, Minneapolis, MN |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2011 to 2015 | Employer: U.S. Bank | Title: Undisclosed | Department: Elavon Financial Institution Solutions |
Responsibilities:Led the Market Team, which includes marketing, training, sales process and product development functions. Worked closely with ten business lines throughout the bank, finding best-in-class products that were ripe for remarketing, and positioning them for sale to financial institutions. Built relationships with third parties to develop and market additional products. In addition to managing the Market Team, was the Relationship Manager for Credit Card products, tasked with increasing revenue.Accomplishments: • Directed the Client Advisory Board which was used to test new product ideas, refine new sales strategies, and test branding and positioning. Gathered data through group discussions as well as one-to-one interviews of board members. • Primary architect of a highly effective new sales model for the top 20% of clients. The associated revenue increase was estimated at $32 million in first 18 months. • Increased annual new sales of credit cards from $400,000 to $8,500,000. • Identified client need for prepaid cards, something that was not available from U.S. Bank. Researched the best third party vendor, negotiated partnership and rolled out the product – with immediate success. Within 45 days, issued 25 proposals. Products include commercial payment services, credit cards, merchant processing and acceptance, prepaid cards, health savings accounts, ATMs, and debit cards. |
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| Years | Employer | Title | Department |
| Years: 2008 to 2011 | Employer: U.S. Bank | Title: Undisclosed | Department: Corporate Payment Systems |
Responsibilities:Directed marketing communications, advertising, public relations, training, market research, CRM, proposal fulfillment, and legal/contract services for large division selling commercial cards and e-payables. Managed 5 direct reports and over 30 total employees. Markets included large corporate, mid-market and government accounts in U.S., Canada, and Europe.Accomplishments • Developed strategy for branding and market roll out of corporate card in Europe. Managed team members in Brussels. • Led a cross-division team to increase cross selling of e-payables products between Trust, Treasury and Corporate Payment division. First year results included a 30% increase in sales leads and RFP requests as well as $650 million in new transaction volume. • In an effort to improve the consultative nature of our sales people and help them get into high level decision makers, worked with an outside firm to develop training, including ongoing reinforcement. Formal presentations to C-level executives increased by 10% over 12 months. |
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| Years | Employer | Title | Department |
| Years: 1998 to 2008 | Employer: U.S. Bank | Title: Undisclosed | Department: Corporate Payment Systems |
Responsibilities:Led marketing communications, advertising, public relations, training, market research, and proposal fulfillment. Markets included large corporate, mid-size, and government in U.S. and Canada.Accomplishments • Worked jointly with channel management team to build and roll out strategy for new mid-market segment. Developed streamlined applications and approval processes, to keep costs low. Achieved goal of 900 new customers in 12 months. • Built sophisticated, customer focused web based training, including self-study lessons and certification. Reduced $100,000 in travel expense for in-person training, and reduced call volume to Customer Service support line. • Produced over 300 RFP responses annually, resulting in new business volume averaging $30 million in new business annually. |
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| Years | Employer | Title | Department |
| Years: 1998 to 1999 | Employer: St. Johns University | Title: Undisclosed | Department: Business School |
Responsibilities:Developed the curriculum, selected the text, wrote the exams and delivered the lectures for an introductory sales and marketing course. |
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International Experience
| Years | Country / Region | Summary |
|---|---|---|
| Years: 2008 to 2011 | Country / Region: Europe | Summary: • Developed strategy for branding and market roll out of corporate card in Europe. Managed team members in Brussels. • Member of the Visa Global Corporate Payment System communication committee, supporting the growth of purchasing card and corporate card in Europe. Working with representatives from BBVA, Banco Santander, PNB Paribas and Bank of America, developed a plan for education and communications to European banking industry groups and corporate payables departments. |
| Years: 2008 to 2011 | Country / Region: Canada | Summary: Managed marketing function for development of sales materials and customer communications for sales team and clients in Canada. Supervised staff in Toronto. |
Career Accomplishments
| Associations / Societies |
|---|
| Financial Women International, member 1989-1996, President 1992-1993, Woman of the Year 1993 Bank Marketing Association American Marketing Association PRSA |
| Licenses / Certifications |
|---|
| • 2015, U.S. Bank Innovation Advocate Certification • Mentor, U.S. Bank Program |
| Awards / Recognition |
|---|
| U.S. Bank Pinnacle Award Winner for top 1% performers |
Fields of Expertise
marketing communications, marketing, strategic market planning, banking, transaction processing, payment, mentoring, product marketing, sales training, social media, new product launch, market positioning, marketing brand management, market assessment, business management, competitive analysis, vendor selection, new product development, new product assessment, strategic planning, new product development management, service marketing