Expert Details
Telecommunications, Video Technology, IT, Software, Media Distribution, Human/Computer Interface, Streaming Video, OTT, ATSC 3.0, Dynamic Advertising Insertion (DAI), Advertising Technology
ID: 734880
Washington, USA
Through extensive research and deployment efforts, Expert has become an acknowledged expert in interactive design, applying this expertise to a lengthy list of consumer efforts. His pioneering work in interactive television -- from full-scale design to supporting consumer research -- has resulted in millions of consumers using video-on-demand, electronic program guide, advanced advertising, and high definition products. He has filed multiple patents in human-computer design and used his complementing technical knowledge in software development and network architectures to streamline commercial feasibility of dozens of applications.
General consulting in digital media distribution, advertising technology, video engineering, Business Analysis, specifically in software development for consumer platforms, Consumer research, particularly interface (UI/UX) design and HCI.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1985 | Degree: B.S. | Subject: Mathematics / Engineering Systems | Institution: University of California, Los Angeles (UCLA) |
| Year: 1988 | Degree: Post-Graduate Studies | Subject: Electrical Engineering / Statistics | Institution: Loyola Marymount University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2021 to 2025 | Employer: Applause | Title: Senior CX Analyst | Department: Digital Strategy |
Responsibilities:• Conducted over fifty (50) end-to-end research studies (e-commerce, enterprise, B2B) including participant recruitment, research study designs, accessibility verification, data collection, detailed data analysis, design recommendations, and report presentation to stakeholders and executives.• Established business relationships with insightful exploratory pilot studies for at least six major clients, including prominent social media, e-commerce, consumer, and non-profit companies. • Drove recommended design changes from follow-up studies for multiple clients leading to feature enhancements and improved satisfaction and ease-of-use benchmarks by at least 25%. • Authored detailed client reports for every UX, CX and CJ study, including executive summaries, highlights and pain points, data analysis, feature insights, and actionable design recommendations. |
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| Years | Employer | Title | Department |
| Years: 2020 to 2025 | Employer: Centene Corporation | Title: Senior Researcher and Analyst | Department: Digital Strategy |
Responsibilities:• Designed and executed 43 enterprise research studies using study design appropriate to task in collaboration with peer researchers, designers, managers, and executives.• Planned, developed, launched, analyzed, and reported on fully accessible UX research projects using a wide range of study types. Performed moderated tests on early-stage designs. • Developed discussion guides, assisted with subject recruiting, conducted interviews, and reported on results with recommendations. • Leveraged creative techniques for data collection, extracting highlights and pain points, prototyping reporting templates and presentation forms, and presenting actionable findings to appropriate audiences. • Created navigation prototypes, working (production) sites/apps, and sample/test interfaces. Performed moderated tests on early-stage designs. • Managed launching and providing content to Centene's Insights Library (using Bloomfire and other vendors), to make all experiential studies available to company designers, analysts, and executives. • Collaborated extensively with internal analytics team to derive requirements and report results. Leveraged analytics tools (e.g., Google, Adobe) to demonstrate effectiveness of new designs and research recommendations. |
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| Years | Employer | Title | Department |
| Years: 2012 to 2018 | Employer: General Communication, Inc. (GCI) | Title: Senior Technology Analyst (Contract) | Department: Engineering |
Responsibilities:• Created design specifications and consulted on vendor selection for wide range of broadcast and digital media sales products (Order management, CRM, Analytics & Forecasting, Billing, Reporting, Internal Enterprise Systems)• Formulated business and technical requirements for next- generation linear/digital Traffic and Order Entry systems • Designed and detailed use cases for hybrid linear/digital Billing System. Verified technical case details with current operations • Specified technical architecture for Video On Demand (VOD) telescoping system leading to business requirements and RFP • Collected and documented complete ad reporting requirements for evolving IP-based cable delivery systems • Specified and analyzed responses to business requirements for updated online sales processes • Created workflow architecture for Data Intelligence process, including complete design specification. Incorporated executive feedback and delivered quickly adaptable solutions |
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| Years | Employer | Title | Department |
| Years: 2015 to 2016 | Employer: FUEL Global | Title: Senior Business Analyst (Contract) | Department: Consultant |
Responsibilities:• Performed system integration analysis and testing (UAT) to activate live and on-demand programmatic ad services for all major broadcast networks across digital and linear platforms• Specified VOD/signal metadata requirements for broadcast clients with particular emphasis on cross-platform media IDs (e.g., EIDR) • Created detailed procedures/playbook for programmatic ad technologies for linear, cloud DVR and VOD video platforms • Specified and tested back-end data systems for major network digital advertising efforts on legacy linear video and mobile IP platforms • Formulated and analyzed new advertising models for digital platforms (mobile and CE settop boxes) in direct collaboration with agencies and service providers • Collaborated with major service providers to find synergies in reusable digital advertising for syndicated streaming content |
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| Years | Employer | Title | Department |
| Years: 1998 to 2014 | Employer: Charter Communications (formerly Time Warner Cable) | Title: Senior Technical Consultant (Contract) | Department: Application Design |
Responsibilities:• Specified and conducted extensive user research on UX designs and technical architecture for evolving mobile, tablet and video platform applications• Enabled cross-platform design for multi-platform VOD Portal, twondemand.com site, and Remote Access DVR system • Created prototype & development process for currently deployed on-screen TV Guide, VOD Portal, and DVR systems • Designed and performed technical research for TV-based Search, VOD Portal, and Multi-platform DVR • Analyzed recommendation engine design for server software development |
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| Years | Employer | Title | Department |
| Years: 2012 to 2013 | Employer: Intertek Corporation | Title: Patent Analyst/Consultant (Contract) | Department: Legal |
Responsibilities:• Searched and analyzed dozens of patents and prior art documents relevant to interactive technologies to determine applicability to current caseload• Evaluated technical patent claims within infringement case constraints • Consulted extensively with solicitors building case for multiple patent infringement cases, including prior art review, analysis of related casework, and testimony (cross-examination) preparation o Testified in UK Royal Court of Justice for US client on patent infringement case |
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Career Accomplishments
| Associations / Societies |
|---|
| • Society for cable telecommunications engineers (SCTE / ISBE) • Academy of Television Arts & Sciences (Emmys) |
| Publications and Patents Summary |
|---|
| RECENT PUBLICATIONS • “Your UX, Your Way: What Social Networks Know About You Will Drive Your Viewing Experience”, OTT Executive Magazine • “Embracing Social: How OTT Can Capture the Elusive ‘Engaged’ Viewer”, OTT Executive Magazine • "OTT on the Cutting Edge; Maintaining an Integrated UX in a World of Interactive TV, T-Commerce, AR/VR, Gamification, and Enhanced UIs", Over the Top Video Executive Summit • "TV Everywhere: Update on Recent Deployments and Developments", Digital Hollywood Spring • "To Drive a Truck Through: Misleading (and Equally Attractive) Myths of Mobile User Research", UXPA Conference • "Search and Discovery and User Experience in the Age of Disintegration", OTT Video Executive Summit • "TV Everywhere: The Content & Commerce Opportunity - From Live Streaming & Video Syndication to Video Ad Insertion", Digital Hollywood • “Forcing It: Square Content On Round Devices?” OTT Executive Magazine • “State of the OTT industry: What is OTT, what is shaping it, and where is it going?” OTT Executive Summit |
Fields of Expertise
telecommunication broadcast, wire and cable industry, television system, television signal, television transmission, high-definition television system, cable television system, video recording process, digital recording process, consumer electronic product, consumer electronic equipment, video signal decompression, video signal compression, video signal, video signal transmission, video transcoding, video server, NTSC television signal, multimedia video graphics, interactive video system, digital video signal compression, digital video editor, mass media telecommunication, digital media technology, video compression, video-on-demand system, multimedia presentation system, multimedia software, multimedia display, multimedia, multimedia communication system development, IP multimedia subsystem, digital television, interactive terminal, interactive television, interactive computer graphics, graphic user interface design, computer user interface design, computer-human interface technology, computer interface designing, man-machine system, man-machine interface, content delivery network, Internet advertising, application software design, computer system integration, application software, software systems requirements definition, software development tool