Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

Solar Energy

ID: 739567 Singapore

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Expert has over 15 years of international management experience. Of these, 12 years have been spent in the downstream and midstream value chains of the solar industry

Expert has held senior management positions in China, Hong Kong and Singapore with a leading project developer. Groups have included EPC contractors, expert firms, and two module manufacturing companies. One specializes in solar power.

Expert's current role is CEO. Among other major responsibilities, he runs the company's business operations in 5 markets in Southeast-Asia. Prior to this position, he served as Vice President of International Business Development at one of the largest IPP's in the region, where he was responsible for Project Development and Asset Management of the group's projects in 8 countries in Asia and exceeding $1 billion (USD).

In this capacity, Expert was responsible for the development and oversight of the construction of some of the largest solar power plants in ASEAN. These major projects included a 168 MW solar farm -- and, subsequently a 400 MW project, both in Vietnam.

Previous, Expert held the position of Vice President of Sales and Marketing APAC at one of the world's most prominent manufacturers of solar modules. He oversaw the group's business in supplying solar panels, as well as its rooftop solar systems in Singapore. His domain included the company's business entities -- 7 regional offices, in which capacity he managed 14 countries throughout APAC and was responsible for over $200 million (USD) revenue per year with a team of 25 key account managers.

Expert helped the company to establish its presence in key markets, such as Australia, Japan and Taiwan. His experience with REC Group has been beneficial in establishing strong relationships with leading project developers, EPC companies and distributions around Asia-Pacific.

In addition Expert acted as Managing Director of a Singapore-based Joint Venture company with a leading Indian EPC with over 400 MWp of commissioned installations. Expert helped the group to establish its presence in SEA, focusing on development, investment, construction and operations of C&I rooftop solar plants.

Expert started his career in solar as Head of Marketing and Business Development of CNPV Solar Power, a Chinese modules manufacturer, where he established the marketing and business divisions of the company on 3 continents (North America, Europe and Middle East and Africa) and helped transform the company from a local Chinese manufacturer to a global brand.

Expert is available for consultations on following topics: Project & Equity Financing; Legal Frameworks and country specific regulations; Market Analysis and Research; Structuring of Power Purchase Agreements (PPA); Financial Modelling and IRR Analysis; Key Market Participants; Marketing and Sales Strategies; Supply Chain Management and Project Execution; Engineering, Procurement and Construction (EPC) Analysis and country specific project CAPEX and OPEX; Mergers and Acquisitions; Electricity and Feed-in-Tariffs (FiT); Industry Outlook and Forecast; Renewable Energy Attributes, RECs, I-RECs, TIGRs and other topics, including carbon offsetting strategies, generation, trading and implementations.

Expert has experience in consulting scope including: phone interviews, attendance at customer's workshops, seminars and conferences; due diligence projects with technical, legal or financial scope of work; companies or project pipelines evaluation and others. He is ready to advise on: Utility Scale Solar and Wind Projects; Rooftop C&I and Residential Projects; Floating Solar; Solar+Storage and Off-Grid Solar, as well as Energy Efficiency and Renewable Energy Certificates (RECs).

Expert is best suited for consultations on Asia, with deep knowledge and experience in SEA: Vietnam, Thailand, Philippines, Singapore, Indonesia, Malaysia, Myanmar and North Asia: Taiwan, South Korea and Japan. Expert holds a Masters degree in Marketing from New Bulgarian University.


Year Degree Subject Institution
Year: 2006 Degree: Masters Subject: Marketing Institution: NBU

Work History

Years Employer Title Department
Years: 2019 to Present Employer: Undisclosed Title: CEO Department:
Expert has managing this overall business -- an early-stage platform and group holding company -- as CEO from 2019 to present. Headquartered in Singapore, the company focus on project development, EPC
and O&M, and development.

Core activities: The long-term ownership of solar rooftop commercial and industrial (C&I) and utility-scale. Scope therein includes ground-mounted and floating on- and off-grid systems, as well as trading with renewable energy attributes.

Expert is responsible for establishing the business as a legal entity and its JV structures in Korea, Thailand, Japan, the Philippines, and Vietnam.

He is also tasked with the following:

Selecting JV partners and negotiating the JV agreements, setting up business goals and business
plans for each country.

Expanding business operations into Taiwan and Indonesia.

Setting internal systems, such as financial model matrix, pipeline documenting process and communications with external parties, including investors, JV partners and introducers.

Day-to-day management of partners and internal and external teams, such as vendors and suppliers: Legal and accounting, due diligence, translation and logistics services, government and authorities.

Weekly operational reports with JV partners with focus on pipeline growth and project status updates.

Managing project budgeting and setting a corporate budget, including working capital for JVs.

Supporting local JV partners on project documentation flow, project implementation and smooth and
timely project progress, reaching set milestones, including obtaining permits and application, equity and
debt financing.
Years Employer Title Department
Years: 2018 to 2019 Employer: Sunseap Group Title: Vice President, International Business Development Department:
The largest clean energy solutions provider in Singapore, this company delivers affordable and sustainable energy. The company's portfolio of projects range from rooftop installations to floating photovoltaic (PV) systems.

Expert was responsible for the following:

Leading the development and structuring of utility scale and rooftop solar projects from early
opportunity through the development cycle to financial close and COD.

Negotiating project acquisition and managing the acquisition and transaction processes, as well as
negotiations with prospective development partners.

Managing and coordinating internal and external project development efforts with JV partners
including securing land, obtaining required local permits and approvals, securing interconnection rights
from utilities negotiating PPAs with utilities, financial modelling, as well as securing project equity and
debt financing.

Spearheading market reviews, analyzing regulatory issues, and supporting policy for utility-scale solar and develop development strategies for countries or regions.

Running bidding processes to submit bid packages in response to Requests for Proposals (RFP's) from
utilities, governments and private off-takers.

Overseeing the development teams, including internal resources, engineering and legal consultants
and development subcontractors.
Years Employer Title Department
Years: 2017 to 2018 Employer: REC Title: Vice-President Sales and Marketing Asia-Pacific Department:
Founded in Norway in 1996, this company is a leading vertically integrated solar energy company.

The company's scope spans manufacturing -- from silicon to wafers, cells, high-quality panels, and solar solutions -- and offers a reliable source of clean energy globally.

The company's renowned product quality is supported by the lowest warranty claims rate in the industry.

An accredited Bluestar company, the group is headquartered in Norway and holds an operational HQ in Singapore. The company employs more than 1,500 employees worldwide and produces 1.4 GW solar panels annually.

Expert's achieved the following:

Managed a sales team of 28 Key Account Managers and Country Heads and marketing, product development, systems management and sales administration and logistics staff.

Headed the company's Business Units across the Asia-Pacific region, including Australia and New Zealand, Japan, Taiwan, Korea, Thailand, Vietnam, Indonesia, Malaysia, Philippines, Myanmar, Cambodia, India, Sri Lanka and Singapore.

Set regional teams’ quarterly volume and ASP targets

Optimized regional P&L.

Oversaw all marketing activities in APAC, including over 20 solar events per year.

Expert's secondary responsibilities included the following:

Increasing the number of customers while maintaining premium ASP's and reducing the average volume per order.

Maintaining overall Net Promoter Score at a very good level.

Developing the company's strong brand throughout the APAC region, thanks to speaking participations, panel discussions and presentations at major industry conferences and seminars.

Launching new products, such as N-Peak and coordinating with Product and Marketing Team certification and Bill of Materials requirements for new market entries or new policies.

Team Achievements:

Improved overall ASP's despite strong competition from Tier 1 Chinese manufacturers.

Achieved 119% quarterly sales volume targets for the past 4 quarters.

Grew sales presence in emerging markets, i.e., Southeast Asia and North Asia.

Built a pipeline of over 3 GW of opportunities in APAC for H2 in 2018.
Years Employer Title Department
Years: 2004 to 2017 Employer: Various Title: Partner and Managing Director, Director of Business Development, Head of Global Marketing, Regional Sales Manager Department:
Expert served multiple players in the solar energy industry and technology in the following roles (indicated in reverse chronological order:

Partner and Managing Director (2014-17)
Director of Business Development (2012-14)
Head of Global Marketing (2009-14)
Regional Sales Manager (2004-09)

Career Accomplishments

Licenses / Certifications
Certified by the Bulgarian Marketing Association (BAM).

Additional Experience

Other Relevant Experience
In addition to his extensive consulting qualifications, Expert's skills include the following:

Graphic Design
Sales Management
New Business Development
Social Media
Online Marketing
Marketing Communications
Product Development
Public Relations
Marketing Strategy
Direct Marketing

Fields of Expertise

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