Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

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Expert Details

Senior CPG, R&D, Product and Technology Development Management and Executive Leadership

ID: 739397 Ohio, USA

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Expert is a Product and Technology Development Executive & Individual Contributor with 30+ years of proven results in creating personal care, healthcare, and household products. Applications encompass a wide range of Business-to-Consumer and Business-to-Business environments, including Fortune 500 public companies and small entrepreneurial firms.

Expert has a notable track record in identifying and developing holistically-driven innovative new products and in developing people and creating collaborative global & cross-functional teams and partnerships. He is an expert in translating consumer insights into technical terms and in realizing technologies into consumer applications to create successful products & businesses and drive topline sales and improved profit results.

He is an innovation expert skilled in Front-End & Disruptive Market Innovation, Design Thinking, Open Innovation, Innovation Engineering principles, & Superior Product Design Experiences. He has diverse technical talents, proficiency, and experience in multiple areas, including hand hygiene; skincare, healthcare, haircare, & microbiome technologies; formulation; technical methods & clinical studies; consumer & product modeling; and process development. He is currently Principal of Tech2Market Innovation Solutions, LLC helping companies of all sizes develop new marketable technologies, products, and businesses, and create innovative and productive R&D organizations.

Expert was recently Vice President of R&D at GOJO Industries, the makers of PURELL® products and a global leader in skin health and hygiene solutions. He led GOJO’s Product Development and Skin Care Science organizations as well as numerous cross-functional teams to identify and commercialize innovative hand hygiene, skincare, and surface disinfection products including the recent relaunch of the entire PURELL line and the introduction of PURELL® Surface Disinfectants. Before GOJO, Expert held numerous technical and managerial roles at Procter & Gamble and Unilever /Alberto-Culver. At Alberto-Culver, he led its Technology Development organization for its various hair care brands including TRESemme and Nexxus. At Procter & Gamble, he held various Product and Technology Development leadership roles for Home Care New Business Development, Corporate New Ventures, and Beauty Care Product & Technology Development.

In these roles, he successfully helped create and develop several product breakthroughs for Olay, Clearasil, Noxzema, Febreze, and Safeguard, including Olay Total Effects, Febreze Car Air Freshener, each generating $100+ million in revenue annually.


Year Degree Subject Institution
Year: 1984 Degree: MS Subject: Chemical Engineering Institution: University of Wisconsin-Madison
Year: 1982 Degree: BE Subject: Chemical Engineering Institution: Stevens Institute of Technology

Work History

Years Employer Title Department
Years: 2012 to 2018 Employer: GOJO Industries Title: Vice President and Director: Hand Hygiene Product Development and Skin Care Science Department: R&D
Expert served as VP and Director of Hand Hygiene Product Development and Skin Care Science for four years. In this capacity, he was responsible for revitalizing and leading GOJO’s Product Development group and for leading the Skin Care Science Methods and Innovation teams for all GOJO and PURELL® global products.

Expert's work included creating new PD teams, building new science and technology areas, developing new capabilities and work processes, and establishing strong partnerships with business teams and thought and industry leaders.

As director and continuing as VP, responsible for re-establishing skin care technology & methods development for all GOJO products, including PURELL® the world’s market-leading hand sanitizer brand. Skin Care Science & Microbiome became innovation pillars for the company, Skin Care Science & Platform Teams were revitalized, and multiple product upgrades and innovations were created.
Years Employer Title Department
Years: 2010 to 2012 Employer: Alberto-Culver/Unilver Title: Technical Director, Hair Care Innovation & External Alliances Department: R&D
Responsible for identifying and developing new technologies to deliver category-building and new-to-the-market innovations in hair care categories for the TRESemmé & Nexxus brands. Responsible for growing innovation capabilities and external alliance-open innovation program to deliver against business innovation objectives.
Years Employer Title Department
Years: 2005 to 2009 Employer: Procter & Gamble Title: Section Head, Home Care New Business Development Department: Home Care R&D
Responsible for identifying and developing new-to-the world and category-building innovations & innovation capabilities (e.g., Disruptive Innovation, Front End Innovation, and Design Thinking) for the global home and air care categories, including the Febreze and Dawn brands.
Years Employer Title Department
Years: 2001 to 2004 Employer: Procter & Gamble Title: Section Head, Corporate Technology Exploitation Department: Corporate R&;D
Responsible for extracting and creating greater value from the company's personal care technologies by better incorporating consumer & business perspectives into the technical insights. This included re-envisioning P&G’s discontinuous antimicrobial technologies to create disruptive antimicrobial personal care products for the global Safeguard brands.
Years Employer Title Department
Years: 1998 to 2001 Employer: Procter & Gamble Title: Section Head, Corporate New Ventures Department: Corporate R&D
Responsible for identifying and developing innovative consumer, method, products & business opportunities and models for the P&G brands in the stress management, sleep, and battery categories. This involved working with cross-disciplinary teams, strategically identifying and prioritizing consumer, market, and regulatory insights, and establishing partnerships with other companies, governmental agencies, NGOs, and academia.
Years Employer Title Department
Years: 1996 to 1998 Employer: Procter & Gamble Title: Group Leader Beauty Care Technology Development Department: Beauty Care R&D
Responsible for leading formulation and methods/clinical development that transformed skincare technologies into actionable products and claims. This includes creating new products and technologies for the Olay brand (e.g., Olay Total Effects) and enhancing P&G’s portfolio of skin care methods, instrumental for technology development, product assessments, and claim support.
Years Employer Title Department
Years: 1993 to 1996 Employer: Procter & Gamble Title: Group Leader Beauty Care Anti-Aging Product Development Department: Beauty Care R&D
Responsible for leading the anti-aging skin care technology, product development and clinical teams to identify and reduce into practice, anti-aging technologies, methods, and regulatory strategies for the Olay brand.
Years Employer Title Department
Years: 1991 to 1993 Employer: Procter & Gamble Title: Group Leader Beauty Care Young Skin Product Development Department: Beauty Care R&D
Responsible for leading the product development team in Clearasil and Noxzema consumer and product research, formulation, technology, methods development and clinical testing.
Years Employer Title Department
Years: 1990 to 1991 Employer: Procter & Gamble Title: Group Leader Oral Care Product Development Department: Oral Care R&D
Led new team in the overall product research and development against next generation denture adhesives for Fixodent.
Years Employer Title Department
Years: 1985 to 1990 Employer: Procter & Gamble Title: Engineer Department: International Technology Coordination-Beauty Care
Engineer, International Technology Coordination-Beauty Care, (1985 - 1990)
Led mildness technology development, aesthetic & fragrance upgrades, and processing for Camay bar soaps in Japan & Latin America

International Experience

Years Country / Region Summary
Years: to Present Country / Region: International experience in Latin America, Japan, Europe, the Philippines, and the Middle East Summary: Expert's international experience includes Latin America, Japan, Europe, the Philippines, and the Middle East as part of multiple global teams.

Career Accomplishments

Associations / Societies
Co-Founder & Chairman of Application Chapter of Sensors Community of Practice
Communities of Practice: Colloid & Surface Science (including Nanotechnology Chapter co-leader); Product Research; Botanicals
Corporate Division’s Fine Arts Fund Campaign Manager
Corporate Division’s Culture Team charter leader, Business Continuity Plan leader & Safety Committee co-leader
P&G Hispanic Community member
Licenses / Certifications
Innovation Engineering Black Belt
Awards / Recognition
GOJO President's Award
Publications and Patents Summary
Awarded over 14 patents in various areas. Many publications in skin care and hand hygiene.

Additional Experience

Training / Seminars
Multiple training in Innovation including Front End Innovation, Open Innovation, Disruptive Innovation, Innovation Engineering, Lean, etc.

Multiple training in Consumer & Products Research including Quant & Qual Test Design and Analysis, Focus Groups, Sensory, Concept Development, Design Thinking, BASES, etc.

Multiple training in Product Development & Design including Test Design & Analysis, Factorial Design, Consumer & Clinical Test Design & Analysis, etc.

Multiple training in Team & Organizational Building, Leadership, Strategy Development, etc.

Language Skills

Language Proficiency
Spanish Native

Fields of Expertise

chemical technology innovation, Disruptive Innovation, acne product, anti-aging skin care product, hand, hygiene, personal hygiene, skin, odor masking, antibacterial soap, bar soap, liquid soap, soap manufacturing, antimicrobial soap, translucent soap, transparent soap, hair, hair product development, hair product testing, clinical measurement, hair conditioner, Hair Care Specialist/ Chemical Expert, hair-care product formulation, hair-care product, hair testing, antimicrobial, topical antimicrobial product, personal care product, personal care product sensory evaluation, Front End Engineering Design, clinical trial design, Design Thinking, nanotechnology, household chemical product, household cleaning product, household product, microbiome, skin microbiome, open innovation, regulatory approval, regulatory compliance, cosmetic labeling, cosmetic product, cosmetic product chemistry, cosmetic product development, cosmetic product formulation, cosmetic stability, cosmetic product manufacturing, cosmetic safety testing, cosmetic marketing, Federal Food, Drug, and Cosmetic Act, Food and Drug Administration cosmetic regulation, over-the-counter cosmetic, cosmetics raw material, cosmetic techniques, shampoo formulation, fragrance, fragrance marketing, home fragrance, scent, scented material, chemical processing, Sensors, sensory, sensory evaluation, consumer behavior, consumer focus group, consumer goods, consumer insights, consumer marketing, consumer packaged goods, consumer packaged goods industry, consumer product, consumer product design, consumer product label, consumer product labeling, consumer product marketing, consumer product packaging, consumer product safety, consumer choice prediction, consumer products consulting, consumer psychology, consumer purchasing behavior, consumer survey, consumer testing, new consumer product development, consumer modeling, product modeling, methods development, skincare methods development, clinical methods development, technical methods development, consumer methods development, fragrance development, scent methods development, hand hygiene, Product Development Systems, Product Development Organizations, cross-functional team, team building, team management, team performance, work team, performance, performance evaluation, performance improvement, product performance, bathroom cleaner, hard surface cleaner, glass cleaner, toilet bowl cleaner, aqueous cleaner, cleaner technology, surfactant, surfactant chemistry, surfactant testing, surfactant technology, sanitizer, sanitizer manufacturing, candles, skin creams, creative concept development, chemical metallurgy, gold metallurgy, dermatotoxicology, in vitro toxicology, in vivo toxicology, toxicology, chemical safety, chemical safety management

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