Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

Polyurethanes, Artificial Turf, and Polyurethane Systems

ID: 733528 United Kingdom

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Expert has over 35 years' experience in all things associated with PU (polyurethanes), including the setting up of three PU systems houses (Singapore, India and UK) and working in technical, sales and business management.

Expert has over 20 years of experience with Dow Chemical. Specifically, he has worked on marketing, business development and integration of new businesses into new geographies. He has worked in over 50 countries worldwide.

Expert also has over 10 years' experience in artificial turf manufacturing -- with specific reference to PU and latex backings, coating lines and equipment. He is currently working on sustainability projects for end-of-life turf.

As a consultant, Expert lends his experience and insight to market studies, business strategies, JV negotiation, plant design and commissioning, technical support, and business development. Expert recently provided advice on the construction of a brand-new artificial turf line for Polytex in the U.S. and other locations (2011, 2016). His consulting work included assistance with scope preparation and plant design; monitoring of the project management stage; commissioning the plant after installation; and comprehensive marketing support both pre- and post-startup.


Year Degree Subject Institution
Year: 1970 Degree: First Class Honours Degree Subject: Polymer Science and Technology Institution: Brunel University

Work History

Years Employer Title Department
Years: 2011 to Present Employer: Undisclosed Title: Principal Consultant Department:
Expert currently serves as Business Owner and Principal Consultant at this PU expert firm. He specializes in marketing, business and market development activities, as well as specific projects in the PU and artificial turf industries. These engagements include new business start-ups involving detailed market analysis, segmentation and strategy development, as well as plant design, implementation and troubleshooting.
Years Employer Title Department
Years: 1989 to 2011 Employer: The Dow Chemical Company Title: Various -- up to Business Development Manager Department: Various
Expert's swath of responsibilities with Dow Chemical mainly consisted of business development and marketing.

International Experience

Years Country / Region Summary
Years: 1983 to 1987 Country / Region: Singapore Summary: Set up a PU Systems House
Years: 1983 to 1987 Country / Region: Switzerland, Horgen Summary: Marketing Manager
Years: 1983 to 1987 Country / Region: India, Mumbai Summary: Set up PU systems operation. Became MD
Years: 1971 to 2017 Country / Region: 50 Countries Summary: Expert has worked in 50 countries throughout his career of 45+ years.

Career Accomplishments

Associations / Societies
Member, ESTO: The European Synthetic Turf Organisation
Chair, Sustainability Work Group
Professional Appointments
As chair of ESTO's sustainability work group, Expert has worked on a number of synthetic turf projects, including the growing issue of recycling at end of life for artificial turf.
Publications and Patents Summary
Expert lent editorial support to the completion of AMI's report on the Global Market for Artificial Turf (2011).

Language Skills

Language Proficiency
German Basic
French Basic

Fields of Expertise

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