Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

B2B and B2C Marketing Strategy

ID: 739279 Singapore

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Omni-channel marketer with more than 7 years of experience across B2C and B2B marketing, in media and client-side roles. Deep expertise and knowledge across digital marketing, ad tech, paid media, and marketing strategy. Understands GTM motion for SaaS, logistics, and tourism verticals. Experienced in using marketing automation software, editing software, and CRM platforms.

Key competencies: B2B marketing, B2C marketing, product marketing, marketing strategy, integrated marketing, campaign management, event management, digital marketing, performance marketing, social media marketing, account-based marketing, demand generation, lead acquisition

Platforms: Google Stack, Employer, Salesforce, The Trade Desk, Terminus, LinkedIn Campaign Manager, Facebook Campaign Manager, Oktopost, Hootsuite, Shopify

Advertising platforms:
Google Stack, The Trade Desk, ABM (Terminus), 6sense

LinkedIn Campaign Manager, Facebook Campaign Manager, HootSuite, Oktopost

Google Analytics, Pathfactory

Salesforce, Employer



Year Degree Subject Institution
Year: 2014 Degree: BSc Subject: Business Administration Institution: University of London

Work History

Years Employer Title Department
Years: 2022 to Present Employer: Undisclosed Title: Senior Marketing Manager Department:
- Drives demand strategy for the SEA region
- Leads Product GTM for the APAC and SEA region
- Builds and implements a full funnel, multi-channel marketing strategy to drive goals of net new leads and MQLs
- Localizes global marketing assets to resonate with regional audiences
- Launched first product campaign in SEA with the goal of increasing acquisitions (signups) and overachieving on KPIs by +60%
Years Employer Title Department
Years: 2021 to 2022 Employer: DHL Supply Chain Title: Marketing Manager, APAC Department:
- Led and executed marketing strategy, for key sectors such as Ecommerce and Consumer across the APAC region (13 countries)
- Worked directly with Sales and Sector leads to craft relevant messaging and content
- Optimized digital campaign performance to achieve KPIs
- Launched first ABM 1-2-1 marketing campaign in the region
- Set up Google Adwords advertising structure and shared best practices in the region
Years Employer Title Department
Years: 2018 to 2021 Employer: Marina Bay Sands Title: Assistant Manager, Retail Marketing Department:
- Led marketing strategy for key seasonal campaigns which achieved double digit ROI
- Led social media strategy for @TheShoppesMBS with 4x increase in followers
- Supported key festive seasonal campaigns
- Conceptualized social media strategy, including photoshoot concepts and themes
- Supported launch of an exclusive dinner VIP event in collaboration with 2 Luxury brands, targeting 300 key shoppers
Years Employer Title Department
Years: 2017 to 2018 Employer: Carat Media Title: Associate Manager Department:
- Developed key strategic media idea and approach based on client's brief
- Management and training of 1 media executive (direct report) to ensure smooth delivery of campaigns, while continuing to oversee overall campaign execution, performance, and reporting across all media channels
- Overachieved media KPIs by 2x in terms of engagement and traffic
- Led banking client's Wealth sector and defined media goals

Fields of Expertise

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