Expert Details
Marketing Communications & Corporate Reputation Strategy
ID: 740955
New York, USA
Expert currently serves as an independent Senior Global Advisor, formulating business, marketing, and communications strategy for global clients spanning food and beverage, alternative protein, and technology sectors. Prior to this, Expert held senior global and regional leadership roles at a major multinational consumer products company, most recently as Senior Director of Marketing Communications at the company's global headquarters, where Expert led communications and ESG strategy for the company's largest brand, generating approximately $10 billion in global sales. In this role, Expert pioneered the brand's first global sustainability strategy and campaign, led a major global product transparency initiative, and led crisis response for one of the brand's most significant reputational challenges, while managing substantial cross-functional teams and budgets.
Earlier in Expert's career, Expert led corporate communications and public affairs for the EMEA region and, before that, led marketing communications for the same region, building brand equity through influencer marketing, professional relations, and social media strategy. Expert holds an MBA from The George Washington University, where Expert graduated with distinction and was recognized on the Beta Gamma Sigma Honor List, and a Bachelor of Arts in International Relations from Koç University in Istanbul. Expert has held significant industry leadership roles, including chairing a major European industry association's Communications & Sustainability Group and serving as a global company spokesperson for a leading international humanitarian organization, and has been recognized with an internal global thought leadership award for brand transformation work.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 2002 | Degree: MBA | Subject: Business Administration | Institution: The George Washington University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2021 to Present | Employer: Undisclosed | Title: Senior Global Advisor | Department: |
Responsibilities:Formulating business, marketing and communications strategy and enabling its implementation for global clients.• Nestlé: Conducted competitive market analysis including pricing, marketing, trade and go to market strategy and delivered key strategic action plan to win in Africa. • PwC Japan: Provided consultancy for a Japanese Global Food Company in setting a sustainability strategy for a succesful entry to the European market. • South Korean Company: Provided executive-level consultancy on sustainable product innovation, advising a baby care company on product concepts and consumer value propositions that resonate with sustainability-conscious consumers. • South Korean Company: Provided executive-level advisory to South Korean company on establishing enterprise risk management (ERM) and corporate governance frameworks, including governance structures, reporting lines, roles and responsibilities, and enterprise-wide risk identification and management. • Maya Milk: San Francisco based alternative protein company. Developed the business growth model strategy for the company and accelerated the investor relations and funding. • OriginFood: Swiss-based technology company. Set the brand, communications, sales strategy and action plan for compliance software, CertCare, which provides traceability solutions for transparent supply chains. |
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| Years | Employer | Title | Department |
| Years: 2017 to 2021 | Employer: Procter & Gamble | Title: Senior Director, Marketing Communications | Department: HQ - Geneva, Switzerland |
Responsibilities:Led global communications and ESG strategy for the company's largest brand (~$10B in sales), building brand equity and protecting the business. Key achievements included launching the brand's first global sustainability strategy and campaign, establishing sustainability credentialing and recycling initiatives, leading the company's Global Transparency Platform, chairing an industry association's advocacy group for three years, and leading a global maternal-health campaign with a major international health organization. Expert also led global crisis response teams through a major reputational crisis and managed multi-functional global teams (11 direct reports, 6 agencies, $10M budget). |
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| Years | Employer | Title | Department |
| Years: 2002 to 2017 | Employer: Procter & Gamble EMEA | Title: Director, Corporate Communications & Public Affairs | Department: EMEA - Istanbul, Turkey |
Responsibilities:Led regional corporate reputation and public affairs strategy, set executive communications for a newly appointed VP, and led cause-related campaigns with national and international sports/advocacy organizations amid a disruptive political environment. |
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Career Accomplishments
| Associations / Societies |
|---|
| • Chair, Communication & Sustainability Group — European Disposables and Nonwovens Industry Association (EDANA) • Member, American Chamber of Commerce • Global Company Spokesperson — UNICEF • Co-Chair, Consumer Awareness Group — Sustainable Development Association • Member, American Chamber of Commerce Communication Task Force |
| Awards / Recognition |
|---|
| • P&G's Best Thought Leadership Global Award, for brand transformation and reputation rejuvenation • Outstanding Student Award and Beta Gamma Sigma Honor List distinction (MBA program) • Designated Koç Scholar (undergraduate, 4 terms) |
Fields of Expertise
corporate transformation communications, Governance, Risk and Compliance, Stakeholder Engagement, B2C marketing, nonprofit organization, management service organization, lobbying, corporate sustainability, sustainability policy, Sustainability practices, European Union, international marketing, market expansion, competitive analysis, FMCG, consumer goods, social media campaign