Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

Marketing and Strategy

ID: 739582 Arizona, USA

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Well-recognized industry leader in Marketing, Digital, and Technology.

Acclaimed for creativity, digital prowess, and strong business acumen. Expert in Demand Generation, Digital Marketing, Paid Media, Marketing Automation, E-Commerce, Analytics, AI, and Emerging Technologies.


Year Degree Subject Institution
Year: 1994 Degree: BS Subject: Marketing Institution: Pennsylvania State University

Work History

Years Employer Title Department
Years: 2022 to Present Employer: Undisclosed Title: Marketer and Strategist Department:
Spearheaded the expansion of performance marketing strategies. Growth responsibilities and creative work included business casing and forecasting.

Executed and managed email, social media, in-app, push campaigns, and other marketing programs through automation technologies.

Provided hands-on implementation and management of E-Commerce, CRM, CMS, Marketing Automation, and Web Development.

Customized and managed digital systems including Google, Amazon, Wordpress, Shopify, Adobe, Salesforce, Marketo, and Hubspot.

Key Clients: Facebook, Symantec, Fidelity, Pennwell, Mortenson, Dyno Nobel, ShipEx, The Wrench Group, FireEye, IQZone, SIMVISR,, Vitamist, Refrigiwear, Macquarium, Medicine360, Buzzmouth, ConnectPR, Veridus, Stratera, ApexIT, and others.
Years Employer Title Department
Years: 2018 to 2021 Employer: Bolste Title: Head of Marketing Department:
Led marketing, demand generation, and product marketing for this leading all-in-one business collaboration platform.

Implemented, managed, and optimized numerous successful demand generation campaigns and grew the brand into an industry leader.

Developed the company strategy, branding, software product, go-to-market programs, and all offline and online marketing campaigns.

Created and managed integrated marketing campaigns including telemarketing, print, billboards, public relations, and field marketing.

Implemented a lead qualification scoring process to prioritize and route inbound sales leads based on their fit and engagement level.

Worked directly with senior leadership, middle managers, outside Agencies, and other key stakeholders in order to drive profitability.
Years Employer Title Department
Years: 2014 to 2017 Employer: VZillion Title: Head of Marketing Department:
Led marketing and demand generation for this leading publicly traded metaverse platform company.

Conducted research on key markets, audiences, programs, and competitors, and surveyed customers and partners to drive strategies.

Developed all Account-Based Management (ABM) programs, Marketing Qualified Leads (MQLs), and Sales Qualified Leads (SQLs).

Designed and executed demand generation through SEO, SEM, PPC, mobile advertising, influencer marketing, webinars, and events.

Provided analysis and insights reporting for key marketing metrics (KPIs), return-on-investment (ROI), return-on-ad-spend (ROAS).

Key Customers: PizzaHut, ESPN, NASCAR, and the New York Knicks.
Years Employer Title Department
Years: 2010 to 2013 Employer: iLine Title: Head of Global Marketing Department:
Led worldwide marketing for this publicly traded corporation specializing in unified communications.

Developed the company growth strategy, managed all digital systems, and implemented all the demand and lead generation programs.

Audited the current marketing and product efforts including messaging, prospect targets, channels being used, and product features.

Performed data-driven media planning, buying, and measurement for media buys across all online and offline marketing channels.

Analyzed lifecycle campaign results and determined actionable next steps for optimizing results and enhancing the entire user journey.

This corporation was acquired and then sold for $1.9 billion.
Years Employer Title Department
Years: 2006 to 2009 Employer: eFunds Title: Head of Worldwide Digital Marketing Department:
For this publicly traded ePayments company: Planned, executed and optimized organic and paid media campaigns including Google, BING, Facebook, Twitter, YouTube, LinkedIn.

Managed all of the company websites, intranet, databases, communications, content management systems, and other digital platforms.

Created and managed online and integrated marketing programs including programmatic, television, radio, and airport advertising.

Company acquired for $1.8 billion.
Years Employer Title Department
Years: 2002 to 2005 Employer: AVIComm Title: Head of Marketing and Operations Department:
Led marketing and operations for this leading audio, video, interactive (AVI) digital agency and SaaS company.

Developed and licensed a suite of proprietary rich media technologies: AVIBrowser, AVIDirect, AVIMail, AVIConnect, and others.

Conducted valuable market research, sales forecasting, and strategic planning to assess and insure the sale and profitability of products.

Headed the business strategy for the company and client strategies. Managed a skilled team of digital, eCommerce, and graphic specialists.

Key Clients: Avnet, Del Webb, Discount Tire, MarketWire, Hypercom, Land America, Six Sigma Academy, Arthritis Foundation,YMCA, AmberAlert, ActiveForever, Arizona State University, City of Phoenix, Genesta, TIER, Cramer Krasselt, and the Direct Marketing Association.
Years Employer Title Department
Years: 1998 to 2001 Employer: Move, Inc. Title: Head of Marketing and Digital Department:
Led marketing and digital for this leading publicly traded home and moving portal.

Played a major role in growing the company from a startup to the #1 Home and Moving online network, attracting over 100 million monthly unique visitors.

Created and marketed industry leading sites, including,,,, and

Secured multi-million-dollar alliances in order to build the company including traffic, content, advertising, analytics, and acquisitions.

Key Clients included Chase, UHaul, Visa, Wells Fargo, Sylvan Learning Centers, Home Depot, DirecTV, United Van Lines, Lowe's, and Bekins.

Company acquired for $950 million.
Years Employer Title Department
Years: 1995 to 1997 Employer: HomeFair Title: Head of Marketing and Digital Department:
Led marketing and digital for the #1 moving and relocation company and portal.

Played a critical role in growing the business from a startup to a leading Internet destination, attracting over 10 million unique monthly visitors.

Created and marketed industry leading digital products, including The School Reportâ„¢, City Profiles, Move Planner, and Salary Calculator.

Key Clients: AOL, Yahoo, CORT Furniture, Quicken, DoubleClick,, North American Van Lines,, and Lycos.

Company was acquired by the #1 real estate portal for $85 million.

Career Accomplishments

Associations / Societies
Licenses / Certifications
Small Business Association (1998): Entrepreneurial Graduate, Management

Management Action Programs (1996): Executive Graduate, Management
Awards / Recognition
Winner, U.S. Commerce Award: Best Interactive Marketing
Winner, Horizon Interactive Award: Best B2B Online Marketing
Winner, Summit Creative Award: Best Business Web Advertising
Winner, Pollie Award: Best Political Email Campaign

Language Skills

Language Proficiency
English Fluent

Fields of Expertise

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