Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

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Expert Details

Market Research During Innovation: Quantitative and Qualitative Research in All Industries

ID: 732120 Michigan, USA

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Expert has 30 years' experience focused on the innovation process. He possesses a wide-ranging knowledge of market research, market analytics and customer insight tools: ethnography, customer visits, customer requirements, jobs to do, KJ analysis, affinity diagramming, needs identification, sample size determination, online data collection, market segmentation, perceptual mapping, ideation, brainstorming, concept writing, concept testing, TURF, key drivers analysis, Van Westendorp, conjoint analysis, discrete choice, portfolio management. Knows what tool to use when. Particular expertise in study design under difficult constraints.

Excellent data analysis skills to find and tell the story contained in the data. Successfully ran own Employer firm for twenty five years, executing hundreds of projects for clients in both consumer and B2B markets. Also, an instructor on the right ways to conduct early innovation.

He helped a medical device maker assess the market potential for a new product, including conjoint analysis. He helped a publisher understand the unmet needs within the health care industry. He helped a company improve the wording of a sophisticated survey. He completed a Van Westendorp analysis to recommend the price for a new product. He trained a company on proper interviewing skills, and helped lead a ethnographic/customer visit project.


Year Degree Subject Institution
Year: 1994 Degree: Ph.D. Subject: Market Research Institution: University of Utah
Year: 1989 Degree: MBA Subject: Marketing Institution: Xavier University
Year: 1983 Degree: BS Subject: Chemical Engineering Institution: University of Wisconsin

Work History

Years Employer Title Department
Years: 1996 to Present Employer: Undisclosed Title: President Department: Principal
He is the founder of this successful consultancy that helps clients develop successful new products by gathering the market/customer data they need to make million dollar decisions. Clients come from both consumer and business-to-business industries. Little marketing has been done, as nearly all work is repeat business.

Responsibilities include the complete spectrum of market research and insights projects: study design, questionnaire construction, data collection, analysis (expert beta tester for SPSS), client presentations. From heavy qual (ethnography) to heavy quant (conjoint) and everything in between.
Years Employer Title Department
Years: 1983 to 1990 Employer: Procter and Gamble Title: Products Research and International Market Research Manager Department: Paper and International Soap
He was responsible for developing upgrades to the Charmin, Pampers and Luvs brands. Supervised consumer research studies, including prototype testing. Devised advertising product demonstrations. Then transitioned to an international division where he was responsible for coordinating the international market research for the Camay and Oil of Olay brands.

International Experience

Years Country / Region Summary
Years: 1983 to 2012 Country / Region: Worldwide Summary: He personally conducted hybrid keypad qual/quant studies in UK, France, Germany and Israel. He has traveled to the following countries to supervise various market research studies: Japan, Philippines, Venezuela, Mexico, Canada.

Career Accomplishments

Associations / Societies
Product Development & Management Association (PDMA)
Licenses / Certifications
Certified New Product Development Professional
Professional Appointments
Reviewer of Submitted Papers, PDMA Research Conference, Creator of the marketing research questions on the PDMA’s New Product Development Professional Certification exam, Nominator of the 1999 PDMA Outstanding Corporate Innovator Award winner, Maytag Corporation, President, Great Lakes Chapter of the Product Development & Management Association (PDMA), Conference Organizer, 1996 Society of Automotive Engineers New Product Development Conference, Marketing Chair, 1996 Product Development & Management Association (PDMA) International Conference
Awards / Recognition
Winner of the Medical Design Excellence Award, as supplier to NuStep Corporation. Selected for Marquis’ Who’s Who in America, Finalist for “best paper” award, Journal of Product Innovation Management, Graduate Research Fellowship, University of Utah, Honorable Mention, Doctoral Dissertation Proposal Competition, Marketing Science Institute, Honorable Mention, Doctoral Dissertation Proposal Competition, Institute for the Study of Business Markets @ Pennsylvania State University, Honorable Mention, Doctoral Dissertation Proposal Competition, Product Development & Management Association (PDMA), Consortium Fellow, the American Marketing Association (AMA) Doctoral Consortium. Invited member of Mensa, National Doctoral Fellowship, one of nineteen $10,000 recipients, Association to Advance Collegiate Schools of Business (AACSB), Finalist, Ruwich International Business Plan Competition, Business Scholarship Award, Xavier University and the Service Corps of Retired Business Executives, Recipient, University of Wisconsin chemical engineering scholarship,
Publications and Patents Summary
Expert has 6 publications involving qualitative and quantitative market research. More recently, he performed the underlying statistical analysis to support the publication of five medical studies.

Additional Experience

Expert Witness Experience
For 15 years, he has been an outside statistical expert for a consumer durables manufacturer, reviewing product performance testing that substantiates advertising claims.
Training / Seminars
Expert has given presentations at Gale Cengage Publishers on innovation tools, customer test design and analysis, customer segmentation, customer tools, statistics, management, and marketing workshops.
Marketing Experience
Online survey providers, panel providers, statistical software (SPSS beta tester).
Other Relevant Experience
Expert in the early innovation process.

Fields of Expertise

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