Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

Design, Marketing

ID: 737211 Minnesota, USA

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Designer, content creator, and co-founder of a prestigious design company.

Expert's company started as a DIY blog and has since evolved into a full-service design + build an interior residential and small media company. For over five years, she has been tearing houses apart and creating new happy spaces, not only for her clients but also for herself. She documents it all from the construction side, to how to build a website, develop multiple streams of revenue, to how to build your brand.

MN-based but graduated from college in Long Beach, CA, with a fashion merchandising and marketing degree. Worked the corporate gig for over five years in fashion and marketing when Expert decided to take the leap alongside her partner and pour all of that creativity and knowledge into their brand.

She oversees all content creation, manages brand partnerships, is the writing guru, and leads interior design and stylist. Expert also heads up their online education courses and in-house monthly marketing workshops.

She likes to say that she is a forward thinker, risk-taker, and nothing makes her happier than when she gets to play a small part in making people's dreams and lives thrive.

- DIY + Tutorials: From her own home to her client projects, Expert creates tutorials and provides home inspiration, helping her readers replicate it in their own homes.
- Interior Residential Remodeling: A design + build team, remodeling 50-60 spaces, from kitchens and bathrooms to full home renovations, with an annual revenue of $1.4 mil.
- Interior Design + Styling: From tile, to woodwork, to paint colors, to décor, Expert sources and pulls together selections, not only for her clients' homes, but for her readers as well.
- Content Creation + Workshops: She works with brands to make them look good and their products sold! She also hosts online workshops, webinars and offers creative courses.


Year Degree Subject Institution
Year: 2011 Degree: Bachelors, Marketing and Innovation Management Subject: Marketing, Business Management Institution: Concordia College - St. Paul, MN
Year: 2007 Degree: Bachelors, Fashion Merchandising Subject: Fashion Merchandising Institution: Brooks College - Long Beach, CA

Work History

Years Employer Title Department
Years: 1997 to Present Employer: Undisclosed Title: Co-Founder, Marketing, Design Department: Design + Build
Design + build, husband & wife + full content creating team, and small media company. For almost 10 years, we've been tearing houses apart and creating new dream spaces not only for their clients but for themselves; starting off as a DIY home improvement blog and have since moved into a full-service interior residential design & remodeling company.

MN-based but nationwide, started from the ground up and now also teach their readers how they can do it too through different marketing strategies, online courses, and in-person workshops. Also has an always evolving shop of products. From walking you through their own personal home projects to sharing all client work and the design inspirations and sources to sharing their family and team lifestyle, they’re an open book and have been keeping it real since 2012.

Career Accomplishments

Awards / Recognition
Published + Featured:
- TV:
WCCO Fox 9
Twin Cities Live

- Magazines:
Luxe Décor
DIY Lifestyle
Mpls St. Paul
Design + DIY
Midwest Home
Dallas Style + Design
American Craft Council
Kitchen + Bath Business

- Book:

- Online:
Apartment Therapy
Huffington Post

- Newspaper:
Star Tribune

- Podcast:

A Home You Love
Social Media Examiner
Twin Cities Moms Blog

- Spokesperson:
Junk Bonanza
American Craft Council

Additional Experience

Vendor Selection
Expert has worked/currently works with big name brands, some examples:
Barron Designs, Room & Board Home Furnishings, ZEPHR, Lowe;s, drybar, Bellacor, Brizo, Delta, Urban floor, Fiskars, CAT, Cambria, Sherwin Williams, Honeywell, and many more.
Marketing Experience
Pinterest Monthly Impressions: 11.5M
Monthly Website Page Views: 650K+
Instagram Monthly Impressions: 1.5M
Social Media Following: 100K+
Demographics: 40% Male, 60% Female, Ages 25-54

Fields of Expertise

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