Marketing & Advertising

Marketing and advertising disputes require expert witnesses who understand consumer behavior, brand positioning, and the standards governing truthful advertising — and who can translate complex marketing concepts into clear, credible testimony. Intellex has been connecting attorneys with credentialed marketing and advertising experts since 1984, across both plaintiff and defense matters.

Whether your case involves false advertising, a trademark dispute, a consumer confusion survey, a brand valuation, or an unfair competition claim, your Intellex advisor will identify and vet the right expert for your specific matter. If your marketing specialty isn’t listed here, we’ll find them.

Marketing & Advertising Matters We Support

Our expert witnesses and consultants have testified and consulted in matters including:

• False advertising — FTC compliance, comparative advertising, claim substantiation
• Trademark and trade dress — likelihood of confusion, distinctiveness, brand strength
• Consumer surveys — confusion surveys, likelihood of deception, survey methodology
• Brand valuation — trademark damages, lost royalties, reasonable royalty analysis
• Unfair competition — misappropriation, trade libel, tortious interference
• Social media and influencer marketing — FTC disclosure, endorsement standards, sponsored content
• Advertising damages — lost profits, corrective advertising costs, market share impact
• Pricing and promotional disputes — MAP policies, price fixing, promotional allowances
• Marketing standards — industry practices, agency standards, campaign performance

Marketing & Advertising Specialties Available

Our expert witnesses cover a full range disciplines:

Consumer Behavior & PsychologyBrand Strategy & ValuationSurvey Design & MethodologyDigital Marketing & SEOMedia & Influencer MarketingAdvertising Standards (FTC)Market ResearchPricing StrategyPublic RelationsMedia Planning & BuyingRetail & Shopper MarketingHealthcare & Pharmaceutical Marketing

How Intellex Works

When you submit a request, your Intellex advisor manages the entire expert sourcing process:

• Conflict clearance — confirmed before any expert is presented to you
• Litigation and testimony history — detailed, case-specific screening
• Daubert history screening — know your expert’s track record before retention
• Expert screening calls — we arrange and moderate so you can evaluate fit
• All paperwork — proposals, invoices, contracts, and NDAs handled end to end