Expert Details
Health, Fitness, and Small Business Operations
ID: 734961
Illinois, USA
She has also created an entrepreneurial series -- a monthly panel of experts who share their vision, then table with attendees for specific business assistance. The series garners more than 300 attendees and averages 80 attendees each event.
Expert's outgoing, optimistic, and passionate personality has blessed her with the ability to connect easily with people and reach higher standards. Her strong commitment to exceeding expectations and notable networking skills have yielded over 100,000 followers on social media, and 10,000 subscribers via direct mail.
In another project, Expert has brought together more than 250 health enthusiasts for an 8-week weight loss program. The initiative includes weekly meetings for inspirational and educational talks and a workout. She organized 12 area trainers to donate their time and expertise. Results were remarkable with weightless average of 13 pounds and max of 38 pounds.
For an online women's forum, Expert also created resources for a client who needed interactive products to drive awareness for a health brand. Integration sold the client and allowed for multiple page views of integrated content as user-followed prompts that created specific routines geared toward their goals.
Expert has created a healthy living program, aired on television in Chicago. She coordinated a full TV production -- organizing over $90,000 in sponsorship per quarter. She rranged of all aspects of production management, timelines, and budgets.
Expert has also been responsible for an online, live-streamed TV production featured 12 Pilot programming. She created the platform, organized sales, and coached talent for personal TV Pilots.
Expert also created a reality weight loss program, which aired on NBC's HD channel in Chicago. SHe organized all aspects of funding, budgets, talent, and sponsorship for a 60-minute, 12-week television program.
Expert's best-selling book, book tour, and associated weight loss program has been featured on NBC News in Chicago.
Expert is certified in Pilates, Yoga, Strength Training, Performance Enhancement, Muscle Activation, Corrective Exercise, Nutrition and Lifestyle, and Health Management via ACE, NASM, AFAA, ESA, and ISCA.
Expert has created and arranged talent for 12 DVD programs.
She has served as spokesperson for Gatorade, Alive Multivitamins, Hyatt, Splenda, Benefiber, Yoplait, Sears, and more.
A nationally recognized celebrity fitness expert, she has made over 500 TV appearances.
Education
| Year | Degree | Subject | Institution |
|---|---|---|---|
| Year: 1989 | Degree: Bachelor's Science | Subject: Health and Business | Institution: DePaul University |
Work History
| Years | Employer | Title | Department |
|---|---|---|---|
| Years: 2017 to Present | Employer: Undisclosed | Title: Founder | Department: |
Responsibilities:Founder, creator of indoor SURFset studio with multi-format group fitness and events. Trained instructors for new formats and all aspects of business including social media,, budgets, and project management. |
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| Years | Employer | Title | Department |
| Years: 2004 to Present | Employer: Undisclosed | Title: Founder | Department: |
Responsibilities:Founder of a health and wellness brand. Responsible for PR, Communication, Marketing, and Traditional and Digital Media Buying. Created social media distribution, now at 100K followers.Produced and retained a $400K sponsorship in TV distribution and production. Created best-selling book with weight loss program, DVD’s, product development. Obtained recognition as TV personality and has been recognized as a health expert to follow. |
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| Years | Employer | Title | Department |
| Years: 2009 to Present | Employer: Undisclosed | Title: Various | Department: |
Responsibilities:Health Editor, Marketing Consultant, Executive Producer, Event Specialist, and Digital Media RFP/IO account management Consultant. Product development and sales strategies. Helped develop online products for workouts and cooking at home. |
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| Years | Employer | Title | Department |
| Years: 2008 to Present | Employer: Undisclosed | Title: Consultant | Department: |
Responsibilities:Consultant, health expert and content curator for a fitness studio reaching 1 million users. Assisted in site development, project management, and business strategies. |
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| Years | Employer | Title | Department |
| Years: 2004 to 2010 | Employer: (Undisclosed) Fitness Company | Title: Founder | Department: |
Responsibilities:Founder of a full-service 5,000 sq.ft. facility with personal training, boutique, spa services, physical therapy, group fitness programming and corporate wellness programming.Responsibilities included Marketing, Management, Finances, Program Development, and Leadership. Created a 5K race for community outreach, Ambassador program, CLTV Health show Living Healthy Chicago/Fit Today Corporate Wellness partnerships with McDonalds Corp. Walgreens, Mesirow Financial, HAVI, Perseco, Vistanational |
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| Years | Employer | Title | Department |
| Years: 2006 to 2012 | Employer: Switch 2 Health | Title: Various | Department: |
Responsibilities:Spokesperson and health consultant for pedometer and rewards-based company.Marketing, PR, Communications, Consulting, Business Development |
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Career Accomplishments
| Associations / Societies |
|---|
| American Council on Exercise, Sears Fit Studio, Activ Motion Bar, Posture Fit, Versaflexx, BodyWrench, Advantage Fitness, GoFit, Council for Responsible Nutrition, Outfyt, Mayors Council on Fitness. |
| Licenses / Certifications |
|---|
| Certified Group Fitness, Personal Trainer: NASM, ACE, Polestar Pilates, Reebok Yoga, Chek Nutrition, Health & Weight Management Coach, MAT Jumpstarts, CPT, PES, OPT, CPR, AED, First Aid, TRX, FAI |
| Professional Appointments |
|---|
| Advocate and Speaker: American Heart Association, American Diabetes Association, Anytime FItness, FitBloggin, Healthy Lifestyle Summit, Eastside Women’s Summit, SUWN, HUGS, PAVE, Aparecio Foundation, Primo Center, Mantra for Good, Corporate Wellness Keynote and Programming: Walgreens, McDonald’s, Cardinal Health |
| Awards / Recognition |
|---|
| IDEA Trainer of the Year Finalist DePaul University, Bachelors of Science, Outstanding Student of the Year |
| Publications and Patents Summary |
|---|
| Wrote best-selling fitness book with over 15,000 copies sold. Contributor to HuffingtonPost, NBC Today Show, Oprah.com, MORE, Examiner, ChicagoNow, Womensforum, GMA Health, Better TV, Good Day Radio, Steve Harvey Show, Cited in Wall Street Journal, Rueters Health News, USA Today, Shape, Self, Prevention, and other nationally recognized print and online media. |
Fields of Expertise
bone health, community health, aging, television industry, Television, television programming, television specials, television program, health, health as a lifestyle, health behavior, health management, health effect, home health care, weight loss, weight, weight loss plan, weight loss programs, healthy living