The Tried and True Tenets of Flavor Creation

The Tried and True Tenets of Flavor Creation

Food and beverage companies launch more than 20,000 new products annually in the United States. Unfortunately, an estimated 70-80% of those fail. Despite the odds, consumer packaged goods (CPG) innovators are constantly seeking out ways to create new and exciting food and beverage flavors. To make sure their products stand out on crowded shelves, they…