2024 CPG R&D and Innovation Trends

2024 CPG R&D and Innovation Trends

In the fast-paced world of consumer packaged goods (CPG), success hinges on continuous innovation. Strong research and development (R&D) and innovation programs lead to the creation of products that are appealing, competitive, and aligned with consumer expectations. Savvy CPG businesses understand this. According to BCG, innovation rose as a top corporate priority in 2023 despite…