Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

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Expert Details

Semiconductor Industry: Engineering and General Management

ID: 723722 California, USA

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Expert has over 25 years experience in engineering management of complex system-on-chip programs, including software development and systems engineering. He has broad experience in marketing penetration, business development, and general management with P&L experience. He has strong industry contacts in the semiconductor industry and OEMs/ODM. He has domain expertise in semiconductors, PC, microprocessors, imaging, and wireless handsets.

He is an accomplished entrepreneur and executive with a proven ability to manage large teams and define, plan, develop, and bring to market complex projects. He has a proven track record in program management, engineering management, general management, operations, market penetration, and business development. He can deliver best in class SOC products, under tight timeframes, on time and within budget. He has fostered relationships with Far-east ODM and has an excellent knowledge of Asian business models. He has a portfolio of successes in leading start-ups and divisions of established companies for growth of diverse businesses within semiconductor and embedded space. He orchestrated fast revenue and profit growth at companies such as Chips and Technologies and Cirrus Logic, recognized as leaders in their fields. He has excellent communications skills at all levels including executive reporting.


Year Degree Subject Institution
Year: 1972 Degree: MS Subject: Electrical Engineering Institution: University of California, Berkeley

Work History

Years Employer Title Department
Years: 2005 to Present Employer: Undisclosed Title: Consultant Department: Undisclosed
Expert is consulting on business strategies, go-to-market strategies, business plans, and technical consulting in the area of Mobile TV, ASICs, and Video.
Years Employer Title Department
Years: 2003 to 2005 Employer: Undisclosed Title: Senior Vice President of Engineering Department: Undisclosed
He developed all aspects of start-up’s engineering infrastructure including design tools and environment, verification strategy, system-level validation, and software development. Developed manufacturing strategy and relationships.

• He created and implemented an engineering plan that delivered a 3+ mega-pixel image signal processor SOC within one year from start of the company. The SOC enables camera phones with quality comparable to current DSC on the market.
• Team Building. Assembled a senior-level engineering team. Led and managed a team of 15 engineers.
• He negotiated agreements with third parties (Cadence, Synopsys, ARM, and TSMC).
• He had overall responsibility for chip’s architecture, product design strategy, verification strategy, RTL Model / C-model compliance strategy, logical and physical design, and systems engineering.
• He led the develpment of camera control loop software (auto-focus, auto-exposure, auto white balance).
• He developed Silicon bring-up/Debug strategy and debug / development system platform. Validated the silicon.
• He led the development of a stacked multi-chip chip-scale-package at Amkor.
• He created the manufacturing test program and completed chip burn-in to assure reliability.
Years Employer Title Department
Years: 2001 to 2003 Employer: Undisclosed Title: Senior Vice President of Business Development Department: Undisclosed
Expert was responsible for all third-party relationships that resulted in several design-wins for the company. Developed partnerships with Analog Devices, Inc., Microsoft, Infineon, ARM, Symbian, AsiaPac ODMs/OEMs (Acer, BenQ, Arima).
Years Employer Title Department
Years: 1997 to 2001 Employer: Undisclosed Title: Founder, President and CEO Department: Undisclosed
Expert was responsible for General Management and VC fund raising. He was also personally responsible for Engineering (Acting VP). Expert developed and implemented business and engineering strategy that resulted in several significant design wins. He developed relationships with ODMs in Taiwan (ASKEY, Arima, and Acer).
Years Employer Title Department
Years: 1993 to 1997 Employer: Undisclosed Title: Vice President of Engineering Department: Undisclosed
He started a new division to diversify company’s product and customer base to consumer space. He achieved $15M divisional revenue with design wins at Apple, Motorola, Psion. He managed a staff of 30 (engineers & marketing).

• He developed four SOC products and put them in production - ARM-based Network Computer N|C SOC, ARM-based Smart Cell Phone SOC, ARM-based PDA SOC, and ARM-based Asynchronous Transfer Mode SOC.
• He developed the marketing strategy to get design-wins at Psion Plc. (PDA), Motorola (Smartphone), FoxLink (Set-top Box), ATM Ltd. (now Connexant) (ATM Communications), and Apple (PDA).
Years Employer Title Department
Years: 1985 to 1993 Employer: Chips and Technologies, Inc. Title: Undisclosed Department: New Products Division
He had a distinguished 8+ years record of progressive advancement with this $190M division of the pioneer PC chipset company that enabled the worldwide PC clone market.
VP/GM of the New Product Division and System Logic Division. P&L Responsibilities.
• Developed a clean-room Intel 486 class CPU fully compatible with Intel instruction-set and Microsoft Windows 3.0 Applications Software. Led a team of 150: CPU architects, chip development, software & marketing staff.

Division VP/GM, System Logic Division (PC core logic chip-set). P&L Responsibilities.
• Expert ran the largest product line in Chips & Technologies with revenue of $190M and gross margin of ~ $100M. Led staff of 100, including Chip Development, Product/Test Engineering, Marketing, Applications, Compatibility testing, and others.
1985 - 1988: Director of Engineering, System Logic Division. Responsible for all IC device development. Expert developed four generations of core-logic chipset and graphics products that enabled the PC clone market.
Years Employer Title Department
Years: 1981 to 1985 Employer: Undisclosed Title: Engineering Manager Department: Undisclosed
He was responsible for development of micro-controller IC chips with embedded EPROM and EEPROM.

International Experience

Years Country / Region Summary
Years: 2000 to 2000 Country / Region: India Summary: Expert set up a Design Center for Chip design in India.
Years: 1998 to 2001 Country / Region: Taiwan and Far East Summary: Expert worked with several ODMs and OEMs for the design-in of his chips into system level products (smart phone, cell phone, PDA). The customers include Acer, BenQ, Arima, Toshiba, Sony etc.

Additional Experience

Expert Witness Experience
Worked as an expert witness for a large law firm in case involving a large multi-national electronics company in 2006.
Vendor Selection
He has worked in vendor selection for semiconductor foundries and assembly, packaging, and Test companies in Far-East. He has relationships at TSMC, UMC, AMKOR, etc.
Marketing Experience
Extensive experience in product marketing, strategic marketing, customer marketing, and sales rep network management. This experience is based on marketing system-on-chips (SOC) to the cell phone market and ODMs in Taiwan and China.
Other Relevant Experience
He has extensive experience in Intellectual Property (IP) management, IP licensing, and IP licence negotiation. He has developed high level contacts at ARM. He is very familiar with the state-of-the-art EDA design tools for integrated circuit chip development. He has extensive experience in negotiating large EDA tools licensing with companies like Mentor, Synopsys, and Cadence.

Language Skills

Language Proficiency

Fields of Expertise

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