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Expert has extensive experience in the areas of entrepreneurship, marketing, and non-profit, with a focus on community outreach.

Expert's credentials reflect her passion for business, and equity in public and private sectors. Her digital marketing firm, SocialWise Media Group, earned her the Aspiring Businesswoman of the Year Award from The National Association of Women Business Owners. As President of the Iowa Black Business Coalition, she created and implemented a program to support entrepreneurship in people of color-The Untraditional Start-A-Thon.

In her function as president, she set and achieved goals for financing, marketing, and administration of 3 personally owned companies. he analyzed job function and revenue production, resulting in increased profit per employee, and faster human capital deployment. Based on the results of in depth revenue analysis, she was able to research, implement, and execute new order taking and fulfillment strategies, resulting in higher fill rates, and client retention.

She oversaw setting HR Policies for the company, as well as creating orientation and training procedures. This included training employees and HR managers on sexual harassment, diversity, social media, marketing,safety, and customized training programs. During the course of business, she also conducted sexual harassment investigations, responded to wrongful termination, online reviews, diversity related complaints, as well as Union related complaints. She also developed and implemented training programs for our recruiters and sales reps, as well as maintained client satisfaction.

She regularly sets budgets for marketing, sales procedures, financing, and vendor selection. She successfully transitioned several area companies to a completely outsourced Human Resources model. She routinely managed client projects such as grand openings, planned production growth, and technical upgrades of software and phone systems. She is the successful owner of a staffing agency, and property management firm. She successfully sourced, and trained teams of sales reps, recruiters, and administrative personnel.

She researched and executed a full technical upgrade of HRIS systems to improve efficiencies for Pro Vision Staffing GroupShe created a comprehensive employee training program for Efficient Medical, thus increasing customer satisfaction and employee retention rates.She successfully outsourced the Human Resources department for several area companies, reducing costs and increasing efficiencies."Project Outreach". Affordable Care Act outreach campaign to homeless, POCI, & immigrant communities in Iowa. Combined email, door-to-door, Facebook, YouTube, Metro Transit, and Publicity to drive insurance enrollments"Youth Voices in Education”. In partnership with Pillsbury United Communities and MNEEP, I developed a research-based event to provide 100 Minneapolis youth with conflict resolution skills and education on the school to prison pipeline. Students participated in healing drumming, & world café style problem solving"Untraditional Start-A-Thon”. Emergency outreach program to increase minority, female, and low-income entrepreneurship. 7 businesses launched in 1 day. Iowa Black Business Coalition.