Intellex Acquires Expert by Big Village

We're thrilled to announce that Intellex has acquired Expert by Big Village, effective March 22, 2024. This strategic move enhances our capabilities and strengthens our commitment to delivering exceptional solutions to our customers.

Stay tuned for more updates on how this acquisition will benefit our clients and experts.

For inquiries or more information, please contact us at


Expert Details

Researching: Science-Based Demonstration Projects & Clinical Trials; Market Product or Device

ID: 726174 Wisconsin, USA

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Expert is a researcher and biostatistician with wide-ranging experience in the health care and wellness industry. Expert has significant experience managing and conducting research and statistical analyses related to surveys, device development, demonstration projects or clinical trials for promoting new devices and treatments, and even meta-analysis for a variety of clinical and healthcare institutions. Statistics have included ANOVA, CHAID, Chi Squares, Cluster, Meta-analysis, Regression in its various forms, Odds Ratios and Survival Analysis among others.

Over the past 16 years, Expert’s full-service research consultancy has been providing qualitative and quantitative research support to a variety of clients in the healthcare and wellness industry, where he has managed projects from inception through provision of final deliverables. Expert routinely develops tools with an eye toward psychometric properties and improvement, and judiciously builds in psychological insights as appropriate.


Year Degree Subject Institution
Year: 1998 Degree: Ph.D. Subject: Health and Behavioral Science Institution: University of Colorado-Denver
Year: 1980 Degree: Masters of Science (Research) Subject: Personality and Social Psychology Institution: Saint Louis University
Year: 1976 Degree: Bachelors Subject: Psychology Institution: University of Wisconsin
Year: 2009 Degree: Continuing Education Subject: Advanced Statistics Institution: SPSS, Inc.

Work History

Years Employer Title Department
Years: 2003 to Present Employer: Undisclosed Title: Owner Department:
Market research support to numerous clients including Arbor Strategy Group, Helios Consulting, Kurtz Consulting with projects conducted on their behalf for Kraft, Pyrex, Serta, and Wrigleys, and CVS Pharmacy. An array of other client types include Milwaukee Downtown Business Group (BID 21), The Alliance, American Public Works Association, and many others.
Years Employer Title Department
Years: 2002 to 2005 Employer: Medical College of Wisconsin Title: Project Manager/Statistician Department: Firearm Injury Center
Managed statewide surveillance system for tracking homicide/suicide rates. Provided data to other groups including law enforcement. Provided guidance in interpretation and use of data. Developed control charts to help identify and evaluate morality spikes.
Years Employer Title Department
Years: 1999 to 2001 Employer: Self Employed Title: Owner Department:
Owner of small business focused on development of behavior change software.

Government Experience

Years Agency Role Description
Years: 1996 to 2000 Agency: Centers for Disease Control/Denver Public Health Role: Project Manager/Analyst Description: Provided analytic and behavior modeling support to national survey of sexual behavior. Conducted analyses to understand stages of behavior change using sophisticated behavioral models.

Career Accomplishments

Associations / Societies
American Psychological Association
American Marketing Association
Association Forumland of Chicago
Licenses / Certifications
M.S. Research
Professional Appointments
Formerly a member of the Advisory Group for the Wisconsin Antibiotics Resistance Network (WARN)
Former board member-at-large for Marketing Executives Network Group (MENG)
Publications and Patents Summary
Over his career, Expert has co-authored numerous professional (peer-reviewed) publications and provided a number of professional presentations; most recently of a behavioral model for segmentating populations into smaller groups based on a behavioral hierarchy of commitment/loyalty at a national conference.

Additional Experience

Training / Seminars
He has routinely provided training and education related to market research and anaysis including complex analytic methods that provide real insights, and psychological models for effecting behavior change. These are related processes for understanding and compelling consumer, patient and community behaviors.
Vendor Selection
Behavioral science serves as the foundation of current thinking in many areas, including those as disparate as marketing and health. While not always evident to those in marketing or those working in human resources at a hospital, for him psychology and behavioral science are at the root of, and an essential element in facilitating superior insights into behaviors such as decision-making, behavior change and the like.
Marketing Experience
He has enhanced and applied models from behavior science to a host of other situations. As a social psychologist, he has a rich understanding of the evolutionary principles that undergird human tendencies, desires, motivations and ultimately our 'rationality'.

The models he employs help to translate behavioral axioms into actionable, practical strategies for improving relationships, brand images, and human relations (whatever your entity).
Other Relevant Experience
Supporting his conceptual work, He has developed robust skills in statistical analysis. These analytic methods provide a much richer (read 'realistic') understanding of life circumstances. In effect, they do not over-simplify. At the same time, he is skilled at translating results of these analyses into layman's terms and at recommending sound strategy.

Fields of Expertise

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